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Snapchat Spectacles: A Simple Guide for Marketers

December 19, 2016
Aaron Polmeer

By (Sophia Bernazzani)


A great storyteller once said, “brevity is the soul of wit.” And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.”

Video content has exploded on social media: Videos are watched by 82% of Twitter users, and 100 million hours of video are watched on Facebook every day.

But those platforms aren’t the only ones engaging users through video: Snapchat video views jumped to 10 billion per day, more than doubling in less than a year. And Snapchat users now watch nearly 800 hours of video content per second. Download our free Snapchat guide to learn how to use it for your business.

In an effort to keep that growth moving forward, Snap Inc. (Snapchat’s parent company) unveiled Spectacles — sunglasses with a built-in video camera to easily record Snaps and transfer them seamlessly to the mobile app — in September 2016.

Looking for the inside scoop on this launch? You’re in luck, because I just got my hands on a pair of Spectacles to experiment with for this blog post. I’ll tell you everything you need to know about Spectacles and their potential for impact on social media and content marketing — featuring a few videos I recorded while taking them on a test run.

What Are Spectacles?

Spectacles are sunglasses with an integrated camera that records videos and syncs with the wearer’s Snapchat account via Bluetooth for easy capturing and sharing. Check out the video below of yours truly trying on the Spectacles for the first time (I was a little excited):

Users wear Spectacles like sunglasses and record video from their perspective in a new circular, interactive video format that lets viewers rotate their phones while viewing. As shown above, a white LED light will rotate to indicate that video is being recorded live. Check out the videos recorded using Spectacles below (and keep reading to see original footage I recorded using my Spectacles):


Source: Spectacles

Spectacles battery life allows for an average of 100 10-second video recordings per day, and the device can charge inside of its case several times to allow for wireless charging on-the-go. Spectacles come in black, teal, or coral and can be adjusted for fit or prescription lenses.

Wait, Isn’t This the Same Thing as Google Glass?

Spectacles might take you back to 2012, when Google announced Google Glass — a wearable, hands-free computer system. That project was halted in 2015, after Google faced barriers to widespread adoption, including privacy concerns and pop culture mockery.

Luckily, Snapchat Inc. seems to be following a different playbook when it comes to the positioning of Spectacles. Most notably, the product is dedicated solely to video capturing instead of …read more

Source:: HubSpot Blog