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Social Media Marketing Checklist: 16 Common Mistakes to Avoid

February 28, 2017

By Caitlin Burgess

It’s no secret that social media has become an important and necessary tactic within most digital marketing strategies. Social media helps build brand awareness, and also provides a space for brands to engage their audience outside of their company website or brick and mortar facilities. In fact, 92% of companies consider social media an important part of their business.

Of course, with nearly every brand using social—as well as frequent tweaks to platform algorithms—the competition to stand out in news feeds has never been more fierce, with brands fighting for visibility and engagement.

As a result, many brands and marketers are looking for creative ways to up their social media marketing efforts. But while being creative is a must, some opportunities may be right in front of you.

There are several social media marketing mistakes that are easy to make, but also easy to remedy.

With that said, below we dive into some common social media marketing mistakes, as well as tips for helping you avoid them.

#1 – Not having a social media strategy.

Creating a social media marketing strategy will help you think critically about your goals, how you’ll execute tactics, and how you’ll measure success. In addition, your strategy can be used as a handy guide to keep you on track with posting and engaging regularly.

Tip: Get started by asking yourself some of the following questions:

  • What do I want my followers to know about my brand? (What niche do I serve?)
  • What are my audience’s pain points?
  • What type of content does my audience consume on social?
  • What social media platforms does my audience use?
  • What kind of results do I want? (Increased social traffic to my blog? More followers?)
  • How will I measure effectiveness or results? (Engagement metrics? Social traffic to the website?)

#2 – Not tailoring your message to your audience on each platform.

Chances are you’re using multiple social media channels to share content and engage with your audience. But writing one message and cross-posting it to each channel is not an effective use of your time.

Tip: Use data and insights to understand the type of content and messaging style that resonates with your audience on each platform. This will allow you to tailor your content to make a better impact.

#3 – Only posting links to your website.

The type of content your post as a big impact on reach and engagement. These days it’s pretty clear that audiences are looking for relevant, well-rounded content and discussion—so posting links to your website or blog content can’t and won’t get you the results you’re looking for

Tip: Embrace social media as a way to connect with your audience, encourage discussion, show your value and build a …read more

Source:: Top Rank Blog

      

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