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Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom

April 25, 2016
Aaron Polmeer

By Ashley Zeckman

Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were looking to explore the latest trends and best practices for social media marketing.

From the moment (literally) that I stepped on the plane, I had a conversation about the upcoming conference with the woman next to me. It was her first time at a conference like Social Media Marketing World and she planned on spending the flight trying to figure out which sessions made the most sense for her to attend.

Fortunately, I had done my homework and gave her suggestions on which sessions I thought could be of use to her. Because she was able to get her planning out of the way and we had a great discussion about our roles and the organizations that we worked with (I also had someone to spend hours in the airport chatting with on the way home).

For me, a large part of a successful event is having the opportunity to meet great people like Darcy and learn more about what they’re doing on a day-to-day basis at the companies they work for. That coupled with thought provoking insights from speakers that have been very successful at implementing the ideas that they’re covering makes for a great conference.

Below you’ll find some interesting statistics about the reach of the topics discussed both online and in-person at the event, access to all of TopRank Marketing’s blog coverage and some snackable tips that you can learn and share, even if you weren’t at the event.

Just How Big Was Social Media Marketing World’s Footprint?

Using metrics gathered from Keyhole, we were able to get a sense of just how far the #SMMW16 hashtag could reach. All data that was collected was for April 17 – April 25.

kehole metrics

Zignal Labs also created an event wrap up post that showed that the content created on drove more than double the amount of shares to the conference hashtag than the next referring website which was Instagram.

top sites by shares

In looking at the top domains from Keyhole, it appears that ranked only below Twitter, Instagram, Buffer and Periscope for the event. Facebook YouTube, Vine and many others did not have quite the reach and domain authority as our timely content.

Top Sites Keyhole

Not surprisingly, mobile (iPhones specifically) was without question the top device used to share information using the #SMMW16 hashtag. Not everyone in attendance was sitting there with a laptop furiously taking notes like I was, but there was not one person I saw that didn’t have a smartphone in hand …read more

Source:: Top Rank Blog