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Social Media Touchdown: How 20 Smart Brands Won the Biggest Content Game of the Year

February 06, 2017

By Ashley Zeckman

Yesterday was a huge day for sports fans and brands across the nation. Diehard football fans wait all year for this special game and hope that their team (or at least a team they support) hits the turf for the big game.

Let me preface my next statement by saying I mean absolutely no offense to the amazing athletes that played their hearts out yesterday. But if you’re like me, the day is really about the cheesy/gooey/delicious food, the Puppy Bowl and of course, the ads.

On this day, brands hope that their creative and entertaining ads will reach an engaged and attentive audience as they’re glued to the television. In fact, the average commercial costs approximately $5 Million for a mere 30 seconds of airtime during the Super Bowl. That is some serious cheddar!

While some companies choose to invest in airtime, others choose to spend efforts on another channel with an engaged audience, social media. Some great brand creative, an attentive community manager and some budget to boost posts is a great way to catch the attention of consumers glued to a 2nd and 3rd screen.

Below are examples of brands that capitalized on a great opportunity to be social and share some great content during the 2017 Super Bowl.

Heartwarming & Inspired

Each year during the Super Bowl there are a handful of brands whose message gives you all the feels and this year was no exception.




This is the story of our founder, and his pursuit of the American Dream. #ThisBudsForYou

A video posted by Budweiser (@budweiser) on Jan 31, 2017 at 6:08am PST

Clever & Creative

On a day where an enormous amount of social content is being created by brands and consumers alike, these companies stood out by taking a clever and creative approach to their message.