Social Media’s Impact on SEO

January 04, 2017

By On Yavin

Social media has seen an explosion over the last couple of years — and has come a very long way since its beginnings. We all remember the now seemingly archaic platforms that we had once used including AOL, MSN Messenger, Myspace, and Friendster.

But social media has transformed from its humble beginnings and now is one of the most potent tools that marketers use to push products and ideas to mass markets. Facebook, Twitter, and LinkedIn have become an integral part of every marketer’s plan and are often the most effective ways for a brand to reach an audience.

Contrary to popular belief, social media strategies do not have a direct effect on SEO and the ranking of a brand’s website. Yet, SEO and social media marketing do share a lot of common ground. They are both inbound strategies that focus on bringing customers to your brand. Most importantly, they both have organic aspects that are based on naturally attracting an audience with quality content.

The relationship between SEO and social media is more like a two-way street: good SEO will help boost your social presence and successful social media campaigns will improve your website’s ranking.

Using Social Media to Impact SEO

Just because social media isn’t a parameter that Google uses for ranking websites, that doesn’t mean it should be ignored as a part of your SEO strategy. The following are some of the ways you can use social media to impact the SEO of your brand’s website.

The very nature of social media gives your brand the opportunity to distribute content to a large number of users with the click of a button. With social media, you can be proactive and reach out to customers; this is much more powerful than sitting back and hoping leads will come to your website.

By putting yourself out there, you are increasing the awareness that exists around your brand. As your presence grows, so too should your social media following, and the chance that followers are sharing your content. Think of your following as a snowball, the more followers you get, the easier it should become to capitalize on this community and grow it even larger.

A larger community means more eyeballs being exposed to the content you’re creating and a higher likelihood that this content will be shared. This increases the number of backlinks leading to your site which will help with your ranking.

Also, the more engagement you have around your social media activity, the more likely people are to search for your brand on Google via branded searches. Branded searches can help your site get ranked for non-branded keywords that are related to your brand and the service or product it offers.

Keep in mind, this whole premise is based on the notion that you are distributing content of the highest quality. If you are publishing mediocre material that has no value, you are shooting yourself in the foot. Users will have no incentive to interact with you if you don’t offer …read more

Source:: Social Media Explorer