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Superheroes of Social Media: Your Must-See Guide to #SMMW17

March 23, 2017

By Joshua Nite

In a past life, I was a minor internet celebrity. One big perk to that dubious career was being a vendor at San Diego Comic Con for seven straight years. Our little indie booth saw visits from superheroes and celebrities alike. Doctor Who, Buffy the Vampire Slayer, DC & Marvel Comics: It’s truly a nerdy paradise.

Now I’m headed back to the convention center for a different kind of meetup: Social Media Marketing World 2017. I’m expecting fewer costumed superheroes (although with the right pair of glasses I could pull off a Seth Godin costume). But there will be plenty of astonishing and amazing marketers to meet.

These folks may not be able to leap tall buildings in a single bound—though I hear Ann Handley has an impressive long jump—but when it comes to getting results on social media, they’re nothing short of heroic.

Here are five social media superheroes I’m excited to see at Social Media Marketing World, and a quick rundown of their sessions.

#1: Carlos Gil

The Marketer: Carlos is an influencer, sought-after public speaker, social media strategist and Snapchat expert. He’s currently the Head of Global Social Media for BMC Software. Carlos’ YouTube Channel is an entertaining, informative mix of personal anecdote and professional insight.

The Session: Snapchat Strategies for Marketing Your Business, March 23, 2:00-2:45pm

For many businesses—especially in the B2B space—Snapchat is something of an enigma. Besides applying funny filters to our CEO’s headshots, what’s the marketing potential? Where’s the ROI? Carlos’ session promises to teach “how to grow your Snapchat account, strategies for content creation, tips for working with influencers including examples from notable brands and measuring the $ ROI of your marketing efforts. You will also discover how to use Spectacles for content creation and how to balance Instagram vs. Snapchat to engage your community.”

Secret Superhero Identity: The Flash

There’s only one superhero who matches up with the man who created “The Hustle Diaries.”

#2: Ann Handley

The Marketer: Ann is a personal hero of mine, as she should be for anyone in content creation. She is waging a war on boring content, fighting for truth, justice, and personality. As the Chief Content Officer at MarketingProfs, Ann practices what she preaches, curating and creating a treasure trove of instructional content. Think you’re not in the content creation business? Think again: As the title of her bestselling book points out: Everybody Writes.

The Session: How to Create Breakthrough Written Marketing Content, March 23, 11:30am-12:15pm

When visual is the new headline, video is the new blog post, and orange is the new black, do we really need to focus on the written word? Absolutely. Ann says, “Even in our social media-driven world, good writing still matters. Now more than ever. Good writing can move your marketing from mediocre to remarkable. From boring to brilliant.” Ann’s writing is always compelling, and her session is …read more

Source:: Top Rank Blog

      

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