Technical SEO Consulting

September 26, 2020

By Neil Patel

Creating great content is key to an SEO strategy.

But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself.

Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms.

But there are quite a few things to optimize for when building out a technical SEO strategy. For many business owners, it may be beneficial to hire a technical SEO consultant who can handle the nuances for you.

6 Ways a Technical SEO Consultant Can Help Grow Your Business

Regardless of which type of service you hire for, your end goal is to grow your business.

Hiring a technical SEO consultant is no different, and you should go into the relationship with an expectation of results.

A technical SEO consultant will optimize both your website and content so that you are providing the best experience for users, communicating effectively with search algorithms, and ultimately ranking better for your target keywords.

At a high level, the services they provide should lead to:

  1. More traffic – As your website and content become better optimized, you will inevitably begin to rank better for certain keywords. In some cases, you may enter the first page and even the top 5 search results, where the majority of traffic funnels into. You will also experience more people who stay on your website and consider your products as they optimize aspects such as page speed and mobile-friendliness.
  2. More customers – With an increase in traffic and higher rankings for targeted keywords, you will experience an increase in customers. As a result, technical SEO can be directly linked to increasing revenue.

To achieve these business outcomes, technical SEO consultants will dive deep into your SEO strategy and uncover elements of your strategy that are currently holding you back.’

Here are some of the elements that they will optimize:

1) Page Load Time

How fast your website loads is a key element in your SEO strategy – both from a user’s perspective and from the search algorithms.

If your page is taking 4 seconds or more to load, for instance, the majority of users will click away, leading to higher bounce rates.

This signifies to the search engines that your website offers a poor user experience, which will make you rank less in the SERPS (search engine results pages).

A technical SEO consultant will check for things such as image size, broken code, and other elements on the page that could cause a slow page load time.

2) Design Optimization

Images and layout are important to make a website more user friendly and attractive. Imagine coming to a website that’s just a wall of text – you will probably click off.

Dwell time – the amount of time a user spends on your site – is a key metric that search algorithms look for. A better, more attractive design increases the likelihood that people will stay and …read more

Source:: Kiss Metrics Blog

      

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