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The 13 Types of Landing Pages & How to Pick One for a Campaign
By Meg Prater
You know them, you love them, you lay awake late at night thinking of them. Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test.
Whether you’re a blogger, social media marketer, or paid marketer — you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create.
But, to be honest, there are a lot of different types of landing pages. It’s a little hard to keep track of them all. So, let’s round up the top types of landing pages and discuss how to pick the one that will make your next campaign successful.
1. Squeeze Page
79% of B2B marketers say email is the most effective channel for demand generation, so it’s not surprising that squeeze pages are one of the most important and effective landing pages out there.
A squeeze page is one in which the goal is to capture the user’s email address. Once you have the address, you can begin to nurture that lead with relevant content and other offers.
The most common type of squeeze page is gated content or a prompt to enter your email address to receive a newsletter, ebook, whitepaper, or other content offer.
Make sure your squeeze page is simple, your CTA is tempting enough to get your user to give up their email address, and you make it easy for users to click out of the page and onto the content that brought them to your site.
Image source: Neil Patel
2. Splash Page
A splash landing page doesn’t always have lead capture as the main goal. These pages are often used when someone clicks a social media or content link. Instead of being sent directly to the article or social media destination, the user is sent to an intermediary page: the splash page.
This page might share an announcement with the user, such as “We’ve just unveiled new dates for our 2019 marketing conference!” It might also ask your user for a language preference or to enter their age. The splash page might also present an ad, which the publisher benefits from, if the user clicks on the ad.
Image source: Variety
The splash page above does two things really well: First, it offers a countdown to the end of the ad and the ability to easily click to the article once the ad is done. Second, it serves a clear purpose — to show the user an ad.
3. Lead Capture Page
A lead capture page is similar to a squeeze page, but generally sources more information. Name, business name, email address, job title, and industry are just a few things these landing …read more
Source:: HubSpot Blog
