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The Beginner’s Guide to Digital Marketing

April 09, 2020

By Manager

If you are a
budding entrepreneur who knows little about IT and marketing, you certainly
wouldn’t be alone, as many such people outsource this service to a leading
third party. With so much competition, you can’t afford to overlook digital
marketing, which, in a nutshell, is designed to drive traffic to your website,
using a variety of strategies.

  • Search Engine
    Optimisation
    – Known as SEO in the industry, this involves tweaking a website to
    achieve a higher ranking within a Google search, and there are a number of ways
    to do this. The first step is to determine the most popular search terms, then
    these are added to the client site, in all the right sections, which Google
    will recognise and rank accordingly, and in order to make any significant
    progress, a few months is required – SEO work should be ongoing due to the
    fluid nature of the Internet, with new content appearing almost daily.
  • Website
    Development –
    The digital
    marketing agency will have an in-house team of web designers, plus they can
    organise domain names and premium web hosting facilities. Check out the wide
    range of serves offered by a digital marketing agency in
    Sydney
    that delivers results, and with comprehensive packages, you can focus
    on running your business, while they handle the marketing.
  • High Quality Content
    If you wish to project the right image online, your content needs to be
    high quality, and the SEO company employs web content writers, plus they can
    help you create short videos that can be posted. Your company website and
    social media pages are a reflection of the business, your shop window, therefore
    the content and design should be top-notch.
  • Social Media – This is the fastest
    growing sector in the digital marketing world, with giants like Facebook,
    Instagram and Twitter, and with accounts with each, you can begin to create a
    following. It may surprise you to learn that millions of online consumers order
    products and services from social media pages, and if your pages contain
    informative and engaging content, this will result in more people following
    you, and when you post, it is shown on their feeds. Social media is a very
    powerful way to engage the consumer and most companies will focus on developing
    their SM pages.
  • Blog Pages – If, for example, you
    create a blog page on your site, and fill it with professionally written
    articles that cover many aspects of your chosen industry, this will encourage
    users to spend more time on your website, and you can also post similar content
    on independent blogging sites, adding links to your own website, which drives
    people to your landing page. The articles would not be aiming to sell the
    client, rather they would take a positive and upbeat look at the industry in
    general, while also addressing specific issues. This kind of unbiased and
    informative content attracts the user and will often lead to a sales enquiry.

As you can see, there is quite a lot to digital marketing and if you
want your business to be successful, you will need a digital marketing partner.

The post The Beginner’s Guide to Digital Marketing appeared first on Social Media Explorer.

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