The Beginner's Guide to Small Business Marketing Online
According to Forbes, 80-90% of consumers research purchases online before buying.
Whether you’re in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important.
Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business’ overall success.
Trellis reports that over 90% of people searching online will not go past the first page of results on Google. To ensure that your website shows up in search ahead of your competitors, It’s important for your company to invest in search engine optimization (SEO) and keyword research. For local businesses, it’s equally as important to have essential and updated information readily available for potential clients.
If you’re a small business owner with little experience in online marketing, this might all sound like a foreign language to you. Have no fear — we’ll go through what all these words mean, and why you should care about them!
In this post, we’ll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Organic traffic (someone finding you on their own through internet search) is the most cost-efficient way to acquire new business.
We are going to answer the following questions and provide marketing tips about promoting your small business:
- How can I make a website? How can I make a website without a developer?
- Why isn’t my website appearing in Google?
- Why is my competitor above me in Google?
- What is blogging?
- Why does blogging matter?
- Why do I need social media accounts?
- How do I get more traffic to my website?
The Core Elements of Small Business Marketing
If you haven’t officially started your business, check out this comprehensive guide to starting a business. It outlines everything you need to become an officially established small business, including tax and licensing information, and all the other resources you’ll need to get up and running.
If you’ve already officially launched your small business, here are the most important things you’ll need to begin leveraging inbound marketing and acquiring new customers from organic search:
- Email tool
- Conversion tool
- Social media accounts
Having a professional-looking website is one of the most important assets you will create for your small business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.
If you’ve never made a …read more
Source:: HubSpot Blog