The Catchiest Webinar Titles We've Seen, Plus How to Make Your Own
Webinar titles are a lot like blog post titles – they have to catch your eye, yet provide enough context to make you click.
Titles can’t be too short or too long. And because webinars are meant to inform or educate viewers, it’s best to let people know what they’ll get from handing over an hour of their time.
While webinars may not be as sexy as social media campaigns or the latest members-only app, they’re key to marketing in an increasingly remote world. Some companies have no plans to return to the office. Others have begun to adopt a hybrid model that combines remote and office work.
Webinars are great for both models because updating knowledge and learning can be done remotely without losing productivity.
The downside: competition. Businesses replacing live events with virtual meetings and conferences are saturating the market. The digital hosting platform ON24 reported a 167% increase in webinar activities from April 219 to April 2020.
Coming up with an amazing webinar title is an important step in standing out, attracting leads, and engaging customers. So let’s walk through the steps to create catchy titles.
Your title is the first thing people see, so it needs to grab their attention. It’s your chance to draw in your target audience and turn people from passive viewers into engaged leads. Here’s a breakdown of each to inform your webinar titles.
1. Relevant Keywords
Keywords are terms you enter into search engines like Google to find information (i.e., how to cook pasta).
For webinar titles, aim to incorporate keywords that are relevant to your content and target audience. If you run a food blog and your webinar is about how to make classic Italian dishes, it may make sense to work “cook pasta” or “delicious pasta recipes” into your title.
Start by researching keywords if you’re unsure what terms your audience looks for. Having this list on hand will help inform your content strategy, improve SEO, and make it easier for people to find the webinar.
2. Descriptive Copy
A HubSpot survey found that people sign up for webinars to learn about a hobby or passion, to be entertained, and to understand something about their career or industry. Your attendees want to know what they can get out of your event. Share the goods with a succinct, descriptive title.
Truthfully, there’s no perfect title length. Some claim the best headlines are six to eight words, six to 13 words, or more than 14 words. The point is, research varies. Instead of worrying over one word, make your webinar titles informative, interesting, and ideal for your preferred channel.
- For organic and paid search, make sure your title falls in the 50-60 character range so it shows the entire headline in results.
- For email promotions, consider what subject lines work best for your brand. Somewhere around 50-60 characters are optimal for a good mobile experience.