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The Do's and Don'ts of Infographic Typography [Free Guide]

February 27, 2017

By Kate Taylor Mighty

The following is an excerpt from Do’s and Don’ts of Infographic Design, a free guide we created with our friends at leading graphic design software company Venngage. If you’d like to access the full guide, click here.

One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard. Besides the fact that there are thousands of options, finding the “right” font is actually really subjective. Different designers have different fonts tastes, and any designer could any number of fonts in their designs.

Getting good at choosing the fonts for your designs is difficult, but here are a few guidelines to get you started.

The Do’s and Don’ts of Infographic Typography

DO: Stick to the primary categories of font families.

If you don’t know much about typography, here’s the biggest thing you need to know: there are three main categories of font families: serifs, sans serifs, and display fonts. Each has different purposes and common uses among designers.

Serif fonts are fonts that have small lines or embellishments attached to the letters. These embellishments are called “serifs.” Common fonts such as Times New Roman and Merriweather are examples of serifs.

How are they used? One common argument is that serif fonts should be used as body text because it’s easier to read them in large blocks of text. However, this preference mostly stems from historical precedence: we’re used to reading Times New Roman in books and white papers, therefore there is the precedence that the font type is generally “easier to read” in large bodies of text. When you’re first starting out, it’s a good idea to keep this use in mind.


Sans serifs are fonts that do not have small lines or embellishments attached to the ends of letters. Some of the most popular fonts in this family include Roboto, Helvetica, and Arial.

How are they used? While serif fonts are considered to be best for body text, sans serif fonts are considered to be better for section headers, captions, lists and titles in your infographic. Still, many designers on the web tend to use them for body text as well, so it’s mostly a matter of preference and trend.


Display font families are fonts that are more playful by design. The might be cursive or handwriting fonts or just funky fonts meant for specific types of design.

How are they used? Generally speaking, most designers agree that you should really only use display fonts as headers to set the mood and theme of your design. Typically, display fonts are used as a focal point in a design so that it draws the reader’s eye to one spot. Some popular display fonts include Lobster, Alfa Slab …read more

Source:: HubSpot Blog