The Easiest Way to Build Links

June 21, 2021

By Neil Patel

Link building sucks.

It’s time consuming and hard.

But as an SEO, you have no choice but to build links… assuming you want to rank on Google.

So, today I am announcing a new Ubersuggest feature, that makes link building faster and easier.

Here’s how…

What is the easiest way to get links?

What if you could only focus your link building efforts on sites that are highly likely to link to you?

Sounds great right…

Well, you can.

Just think of it this way… what are the sites that are most likely to link back to you?

It’s actually the ones that link to your competitors.

For example, if there were 300 sites that linked to 4 of your competitors, but they don’t link to you yet, reaching out to those 300 sites should create a large chunk of new backlinks for you. Because if they are willing to link to your competition, they usually won’t mind linking to you as well.

On the flip side if there are sites that don’t link to you or any of your competitors, if you hit them up, the chances are, they will ignore you and not link to you.

So how do find these easy link opportunities?

Introducing Backlink Opportunities by Ubersuggest

I want you to first go here. Then type in your URL and click on “search”.

In the left-hand navigation click on “Backlink Opportunity”.

In this report make sure you put your URL at the top and enter in a few of your popular competitors. As you can see, I put in Moz and Search Engine Journal.

Make sure you click the “+” button when adding each of your competitors and then hit “search”.

Within seconds you’ll see a report of who links to your competitors, but not you.

You’ll then want to drill down on each domain to see the exact URL that links to your competitors.

Some of the links may not be a good fit, such as the Google Maps page linking to Moz… unless you have a physical office location.

But others, such as the W3.org site, could be a great opportunity.

Wait, it gets better

The example above shows you all of the people that link to your competitors but not you.

But it is on a domain level.

With link building, it’s easier to get links when you have a similar blog post to your competition.

For example, let’s say I Google the term “SEO”. Here’s what I see on Google.

Both Moz and Search Engine Land rank above me.

I can take the exact URLs that rank above me and put them into the Backlink Opportunity report.

When adding competing URLs to the Backlink Opportunity report, you’ll want to select “URL” instead of “Domain” so you can see who links that specific URL.

This is important because Moz and Search Engine Land may have articles around topics that I don’t cover. But …read more

Source:: Kiss Metrics Blog

      

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