The Future of Social Media Marketing: Experts Share Social Media Predictions for 2017
Social media platforms enable people from around the world looking to connect and build personal and professional relationships. Earlier this year studies found that there are currently over 2 billion active social media users.
If you consider the sheer number of people interacting on social networks, it seems like a no-brainer that both B2C and B2B brands should be spending time engaging with their audience, where they’re spending time. But finding a way to not only reach, but connect with audiences on social networks has become increasingly difficult.
Just a couple years ago, brands were able to build audiences on platforms like Facebook and get in front of the vast majority of their followers without investing in social advertising. These days, the average brand on Facebook will only reach 1-2% of their audience without boosting posts. Need proof? The amount spent on social advertising has increased by 234% in the past seven years. Ouch!
To help ease the pain, we went straight to the source and tapped into the brilliant minds of marketers from brands like LinkedIn, Social Media Examiner, Social Media Today, BMC and our own team at TopRank Marketing to gain insights into their social media marketing predictions for 2017.
Experts Share Their Top Predictions for 2017
CEO/Founder, Social Media Examiner
Information toll stations must be paid for by the those who create content. @Mike_Stelzner
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2017 Prediction: Content Creators Become Endangered Species
Algorithms, bots, artificial intelligence and people working for very big companies will destroy the business models of people who produce content by disrupting the free flow of information.
Before the Internet, the power brokers of information were a few media companies that controlled the newspapers, magazines, radio stations and television. The Internet busted through those barriers and allowed anyone to produce anything for any audience. Information flowed and content mediums like blogs and podcasts flourished.
The Internet was the great system of disintermediation, eliminating the middleman and allowing a free flow of information.
But, in the very near future, this information flow will be filtered and measured and censored in the name of “reducing clutter” and revealing “only what’s important.”
Facebook will decide what you see. Google will serve up only that content that complies with its rules and are housed on its servers. Email solutions like Gmail and Yahoo will tighten their own algorithms so even reaching the inbox is at risk.
The information distribution highway will have toll stations that must be paid for by the those who create content.
If you want your content seen, you’ll need to house it inside the companies that control the toll stations. Google, Facebook, LinkedIn and more will incentivize content creators to not link to off-site content. These …read more
Source:: Top Rank Blog