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The Landscape of Mobile Search is Changing – How Will You Adapt?

May 23, 2016
Aaron Polmeer

By bridget.randolph

Posted by bridget.randolph

[Estimated read time: 9 minutes]

Note: this post is based on a recent presentation I gave at LearnInbound Dublin. You can find the slides here.

Mobile search as a topic has changed a lot over the past few years. When I first started looking at this, back in 2012, there was already a lot of discussion happening around the topic of mobile. And back then, the big question everyone was asking was, “what should my mobile strategy be?”

Even then, things were shifting. At one of my early conference presentations on the topic, I made the point that we should stop thinking about a “mobile strategy” as different from our web strategy, because mobile technology was becoming simply another way to access the Internet. This isn’t surprising; after all, global purchases of smartphones are increasing at an exponential rate:


And because of this, the questions we’re asking have changed.

This shift is hardly surprising, when you consider that, in 2015, 52% of UK internet users have stated that mobile is their “preferred way to access the web” — up from only 24% in 2013. This means the number of people who view mobile as their primary web device has doubled in just 2 years, and we have every reason to believe that this trend with continue.

It just makes sense, because (as Benedict Evans recently wrote), “it’s actually the PC that has the limited, basic, cut-down version of the Internet…it only has the web.”

Whereas our mobile devices have so much more information to draw on (photos, geolocation, friends, physical …read more

Source:: Moz Blog