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The New Face of LinkedIn: What You Need to Know about the Redesign

January 31, 2017

By Joshua Nite

 Even the most starched-shirt professional can use a new look every now and then. Skinny and wide neckties go in and out of fashion. Hemlines trend up and down. You can be fashionable and professional at the same time.

All of which to say, LinkedIn has started to roll out a substantial redesign. Not everyone has it yet, but it’s coming soon for everyone, and it’s definitely a bid to keep up with the cutting edge of web design.

The redesign cleans up the interface substantially, fully committing to the card-based look the site has been flirting with for the past two years. Icons are simplified and are a closer match to the mobile experience. And some features that were hard to find before are now front-and-center.

Let’s take a quick look around to see what’s new.

#1: New Menu Bar

If you’re still on the old design, your menu bar looks like this:

By contrast, the new design is more compact and more visual. It highlights the sections of the site you’re most likely to visit:

Under that, you’ll see a quick snapshot of your profile – your picture, background, headline, profile and content views.

This sidebar makes it simple to see at-a-glance how much attention your content is getting.

#2: A Notable Notifications Tab

Rejoice! Notifications have finally escaped from their skinny little box. In the new design, notifications is a full-size feed, just like the feed on your home page:

Unread notifications are at the top, tinted a subtle gray until you look at them. You don’t have to click through to respond to a notification anymore—you can interact with them right in the feed.

#3: It’s All About Me

Notice “My Profile” is now just “Me.” The new profile features a round photo up top – you’ll need to make sure your square picture has enough of a border to work in the new format.

Background images have changed slightly, too. The recommended size is 1536×768, a little shorter than the old one.

The new design offers easier access to the tools you need to update your profile and interact with your connections. Here’s what LinkedIn Marketing Solutions’ Alex Rynne had to say about the new layout:

“The redesign features a new ‘Me’ tab where you can control and see everything about you – your privacy and setting, who’s viewed your profile, and who’s commenting on your posts.

The new tab, located on the far right at the top navigation, includes a ‘suggested skills’ tab based on what’s most in demand by recruiters. People with at least five skills listed on their LinkedIn profile receive up to 17x more profile views, so it makes a difference.”

My favorite feature in the Me tab is the Activity feed, where you can see your previous posts, likes and comments. Before, if you wanted to repost an article, or share something so you could …read more

Source:: Top Rank Blog

      

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