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The QuickStart Guide to Using Google Search Console to Increase SEO Visibility

February 23, 2017

By Kevin Cotch

There are many powerful SEO tools in today’s marketing world. Most SEO tools can be highly beneficial, but often come with a cost associated with it. However, there are some tools that smart marketers can leverage to assist with the variety of tasks needed on a given day.

One tool that smart marketers can leverage for SEO is Google Search Console. This free tool provided by Google is a great way to gain insights about your site in one main platform. Google Search Console is often underutilized by search marketing teams. To help you get the most benefit from Google Search Console, we outlined the four main areas within the tool to help you reach your search marketing objectives. Before we get into the four main areas within Google Search Console, let’s discuss what the tool even is.

What is Google Search Console?

Google Search Console (formerly Google Webmaster Tools) is a free web-based SEO tool for webmasters to track both the indexing and crawling stats from Googlebot while also providing metrics to help optimize a website for organic visibility. This SEO tool is useful to monitor metrics and discover new insights to help increase your organic footprint.

Google states that anyone with a website should use Google Search Console. One great thing about Google Search Console is that it is easy to use for whoever has access to the property.

Google Search Console Setup and Verification

The first step to using Google Search Console is the setup and verification process. You will want to create a Google Search Console property for each version of your site including:

You will get the complete view by setting up all the versions of your domain. Besides setting up properties for each version, you can also setup properties for an individual subfolder on your site. By setting up a property for a subfolder, you will be able to see metrics for a specific section of your site, which can be beneficial for large sites.

After you created your property, you will need to verify the site. There are multiple ways to verify your property within Google Search Console, including:

  • HTML file upload – Upload an HTML file to your site
  • HTML tag – Add a meta tag to your site’s home page
  • Domain name provider – Sign in to your domain name provider
  • Google Analytics – Use your Google Analytics account
  • Google Tag Manager – Use your Google Tag Manager account

We recommend the verification method that would be the easiest and most efficient for your site. The most common verification methods we recommend are either via Google Analytics or Google Tag Manager. Otherwise, we typically recommend adding the HMTL tag to the site’s header.

Search Appearance

One of the first main sections of Google Search Console is the “Search Appearance” section. This section is important for webmasters to understand how their website is currently setup and how it may potentially show up on …read more

Source:: Top Rank Blog

      

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