The SEO Elevator Pitch – Best of Whiteboard Friday

April 09, 2020

By KameronJenkins

Posted by KameronJenkins

This week, we’re revisiting an important topic for SEOs everywhere: how to show your value. In the wake of everything that’s happened recently with COVID-19, being able to describe your worth to potential clients or stakeholders is an integral skill. In this favorite episode of Whiteboard Friday, Kameron Jenkins shares how to effectively and succinctly build an SEO elevator pitch that highlights the value you bring to a business and three warnings on what not to do.

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Video Transcription

Hey guys, welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins. Today we’re going to be talking about creating an SEO elevator pitch, what is it, why we need one, and what kind of prompted this whole idea for an SEO elevator pitch.

So essentially, I was on Twitter and I saw John Mueller. He tweeted, “Hey, I meet with a lot of developers, and a lot of times they don’t really know what SEOs do.” He was genuinely asking. He was asking, “Hey, SEO community, how do you describe what you do?” I’m scrolling through, and I’m seeing a lot of different answers, and all of them I’m resonating with.

They’re all things that I would probably say myself. But it’s just interesting how many different answers there were to the question, “What do SEOs do and what value do they provide?” So I kind of thought to myself, “Why is that? Why do we have so many different explanations for what SEO is and what we do?” So I thought about it, and I thought that it might be a good idea for myself and maybe other SEOs if you don’t already have an elevator pitch ready.

What is an SEO elevator pitch?

Now, if you’re not familiar with the concept of an elevator pitch, it’s basically — I have a definition here — a succinct and persuasive speech that communicates your unique value as an SEO. It’s called an elevator pitch essentially because it should take about the length of time it takes to ride the elevator with someone. So you want to be able to quickly and concisely answer someone’s question when they ask you, “Oh, SEO, what is that?I think I’ve heard of that before. What do you do?”

Why is this so hard?

So let’s dive right in. So I mentioned, in the beginning, how there are so many different answers to this “what do you say you do here” type question. I think it’s hard to kind of come up with a concise explanation for a few different reasons. So I wanted to dive into that a little bit first.

1. Lots of specialties within SEO

So number one, there are lots of specialties within SEO.

As the industry has advanced over the last two plus decades, it has become very diverse, and there are lots of different facets in SEO. I found myself on quite a rabbit trail. I was on LinkedIn and …read more

Source:: Moz Blog

      

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