The Trade Offs of Buying Instagram Followers

October 17, 2020

By Neil Patel

Like any shortcut, buying Instagram followers can be very tempting.

And why not? Just look at these ads:

“Get 100% real Instagram followers within 10 minutes!”

“Pay only $5 for 500 followers.”

“Increase your Instagram following by 25% at shockingly low rates!“

See? Tempting.

But let us warn you – don’t give in.

These shortcuts are never worth it. More so, because the Instagram algorithm is updated regularly to weed out low-quality and fake accounts and interactions.

Plus, the results are hollow, scammy, and… mortifyingly obvious.

In this guide, we’ll cover all points to give you a better idea about how buying Instagram followers works – or rather how it doesn’t work – along with actionable ways to increase your number of followers organically.

So, let’s get started!

How People “Think” Buying Instagram Followers Will Help Them?

Buying Instagram followers is usually done in two ways, each having different results:

More (Fake) Followers

You can indeed get more followers very easily and cost-effectively by spending money.

But Instagram can track down your fake followers who are actually shell accounts and can ban them. Moreover, you won’t get any revenue or engagement for your business.

Automatic Following and Unfollowing, With More Likes

This method is based off on the common Instagram etiquette – #FollowForFollow.

You follow an account, and that account follows you back. The catch here is that the other account gets automatically unfollowed after a few days.

You have the option to choose how fast you want the bot to work where you’ll follow other Instagram users, who will then check out your account and give you a follow.

We know that this method sounds better than the first one, but it still isn’t an organic way to increase your true fans. Here’s why it doesn’t work:

  • People Can Tell You Bought Followers

The bot can like several pictures in quick succession, tipping off Instagram users that you aren’t really engaging with them. Having a high-followers-to-following ratio is another indication.

  • Doesn’t Identify Accounts Who Will Follow You Back

The bot cannot identify accounts who are bots, brand ambassadors, or inactive accounts. So even if you follow them, these accounts will not follow you back.

  • Inaccurate Customer Targeting

It’s necessary to have an organic, loyal fan following if you want to boost your engagement in the long run. The bot often messes up targeting and adds accounts who have no genuine interest in your brand.

  • Unfollows Rather Quickly

Not everyone checks their Instagram regularly. So they can miss the bot following and unfollowing them, which again does nothing for your account. #MoneyWasted

Basically, you won’t have sustainable results in the long run.

How Buying Instagram Followers Affect Your Brand Negatively?

Before talking about why you shouldn’t buy Instagram accounts, let’s discuss why you choose to operate an Instagram account.

  • You want to connect with friends and family, giving them a glimpse into your daily lives. If this is you, why would you want to buy followers to have a bigger network? You don’t know them, and they definitely will have no interest in the posts you share.
  • You want to take advantage of the 1 …read more

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