The two sides of social: Broadcast vs. customer care
2016 looks to be a game-changing year for social, on the heels of tremendous growth in 2015— the kind of growth that requires numbers to fully wrap your head around. For example:
- In 2015, social media users rose by 176 million
- Facebook now adds a new user profile approximately every six seconds
- WhatsApp gained 300 million users from August 2014 to August 2015
As marketers, this level of penetration presents new opportunity and responsibility alike. We have the chance to reach more customers than ever before on social—but we can no longer substitute experimentation for strategy.
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