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The Ultimate Guide to Link Building

March 27, 2017

By Aris Santos

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Link building is one of the most surefire ways to skyrocket your website’s rankings. We can’t deny that massive quality link building was one of the methods that helped to rapidly put NinjaOutreach on the map.

So in this competitor link building guide, we will share the steps we took to acquire those relevant, quality links, coupled with real data from some of our own link building campaigns.

Back in January 2016, we started out with only around 400-plus links referring back to our site. But after noticing thousands of dead backlinks to a now defunct company, Topsy, we were able to grow an idea into an all-out link building strategy and into our very first competitor link building campaign.

But after noticing thousands of dead backlinks to a now defunct company, Topsy, we were able to grow an idea into an all-out link building strategy and into our very first competitor link building campaign.

By leveraging Topsy’s thousands of dead backlinks, we ended up gaining more than a hundred links from this campaign alone, over the course of only a few months.

Here is a couple of examples of the kind of links we acquired:

How Did We Acquire High-Quality Backlinks?

Back in January, Neil Patel published a list post of 15 tools for more effective content promotion.

In his list, however, we were curious about the inclusion of one tool in particular: Topsy.

If you still remember, Topsy was once a small and free tool for analyzing Twitter data. Just as data analytics was exploding, Topsy had already made a name for itself with the speed and depth of the insights it yielded for its users.

In Neil Patel’s own words, Topsy was “basically a high-quality Twitter search engine”.

So what’s up with Topsy?

You see, Topsy doesn’t exist anymore. It was bought in 2013 by Apple and shut down two years later.

Before being shut down, the link for Topsy.com would redirect to Apple’s support website. Now, it is completely non-existent.

We had found a broken link in Neil’s post.

Now, having broken links in your posts can be bad for your SEO, so this hatched an idea.

Since Topsy and NinjaOutreach share certain similarities, we thought we could provide content to replace Topsy on the list, taking care of the broken link problem as, obviously, we still exist.

A link back to us won’t lead to a bad-for-SEO dead URL.

So we shot Neil an email about our proposal, but we never got a response.

This is quite understandable, as the guy must receive thousands of emails, after all.

But the fire sparked by this idea was lit, and we transformed this discovery into a long-running campaign that would generate hundreds of backlinks for our business.

From 400+ to 1k+ Links; The Ultimate Competitor Link Building Guide

To make it easier to digest, we created a table of contents for what this guide is going to discuss.

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