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The week’s best stories: Digiday’s programmatic manifesto and Brexit’s impact

July 01, 2016
Aaron Polmeer

By Brian Braiker

You made it to the long weekend. Good for you. Looking for something to do with all that extra free time? Here’s a rundown of what you may have missed at Digiday this week. Go pour yourself one of these cocktail favorites recommended by advertising executives and enjoy!

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Nothing screams “anachronism” quite like a print magazine. And yet, here we are, publishing our second. Pulse is Digiday’s new print quarterly about the future of media and marketing. The current issue, out now, is all about the application of data and automation. Programmatic media is without a doubt a work in progress. Its many flaws — fraud, viewability, data hogging, commoditization — are well-known. That’s why Digiday editor-in-chief Brian Morrissey took a stab at a programmatic manifesto, a simple blueprint for correcting flaws in the system so programmatic media can live up to its promise.

Other stories that went up this week from the new issue include a lively profile of Roi Carthy, marketing chief of ad blocker Shine and someone we long joked must be the most hated man in publishing. Turns out, that’s not far from the mark. On a lighter note, we spent a day with David Shing — more commonly known as “Shingy” AOL’s “digital prophet” — to find out what the heck it is he does all day, anyway. We also explored Snapchat’s impact on fashion. The ephemeral photo-sharing app has become the next frontier for designers.

If you’re feeling Pulse so far, be sure to come back for more as we return with more from the current issue next week. Or you could also, you know, subscribe.

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Digiday tweet of the week. If you don’t know, now you know:

<— Try it for yourself at the top of the left rail over here! 

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Looking beyond our own walls — and indeed even beyond our own shores — the news of the week was undoubtedly Brexit, Britain’s stunning vote to leave the European Union. Where there is a news story that grabs global headlines, there are inevitably ripples through the media and marketing worlds. There will be winners and there will be losers. One early beneficiary of the vote was the Financial Times. As with any bit of massive news, publishers experience a spike in traffic. Our U.K. bureau chief Jess Davies offered this inside look at how the FT managed to parlay its own surge into a 600 percent growth in subscriptions. Turns out people are willing to pay for quality content. (See above: Pulse.)

The extent to which the U.K. political sphere imploded this week has become somewhat farcical. If it is true that “comedy is pain plus time” things are only going to get funnier across the pond, because the media has already been<a target="_blank" rel="nofollow" …read more

Source:: Digiday

      

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