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This SEO Tactic Can Still Work in 2017, Here’s How to Get Started

March 14, 2017

By Cynthia Johnson

The effectiveness of PBNs (personal blog networks) has been murky for some time and can get your SEO dinged severely by Google. But, in some cases, it can be worth the time and investment. If you have some healthy domains sitting around and want to invest, or if you’re up to something a bit more nefarious and need the control and authority that a PBN offers it may be for you. A PBN is a network of sites that you control that are designed to direct links to a site that you’re monetizing. Ethics and efficacy aside, if you’re a risk taker and have an existing PBN, or are building one up, you’re going to need to take steps to ensure your digital presence is effective, safe, and secure.

 Moving in

When starting a PBN you need to start with the basics, domains. You can find an expired domain here (https://www.expireddomains.net) You’ll need to find something with a decent domain authority. Check that backlink with Ahrefs, or Open-site Explorer, you don’t want to invest in anything with a toxic link profile. If you want to put on the tinfoil hat you can buy these through different registers. You can also purchase new domains, these won’t be as valuable as authority domains, but they’ll be cheaper and will add a nice variety to your link profile.

Stay Hidden

One of the essential ways to keep your PBN off the map is to keep those domains apart. The best way to do that is to mask your IP. It’s actually pretty easy to blow out an IP, once that happens you’re going to have some problems. Better to avoid that situation altogether.

Fortunately, to mask an IP you can use a CDN and get an IP range. The gist is that these services are secure proxies that mask your origin servers. Not only does this protect you from a DDoS attack and will help your website load much faster, but it also has the added benefit of keeping your PBN on different IPs.

You should probably be using a CDN anyway for the benefit of reducing latency and keeping your sites up and safe from attacks. Setting this up is a relatively simple task and putting in the effort now can stave off a manual penalty that could ding you and potentially destroy your sites. If you need to do a little trickery and mask IPs while using a CDN there are a couple of options and a few things to consider. Leading CDNs like Cloudflare and Incapsula are great options for providing this security.

Who’s Next Door?

Just like in life an unpleasant neighbor can drive down property values. In this case that neighbor could be anything, porn, hate groups, or any number of unsavory characters. It is the internet after all. Think about it, would you want to host your websites in the same IP range of porn, hate and spammy websites? Probably not the best idea. It’s always good to …read more

Source:: Social Media Explorer

      

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