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Top 12 Moz Pro Enhancements in Q1 — Plus a Glimpse Into the Future

April 13, 2016
Aaron Polmeer

By adamf

Posted by adamf

[Estimated read time: 6 minutes]

Just a few months back I wrote a blog post reviewing Moz Pro in 2015 and shared some of our lofty goals for 2016. Now that we’re a quarter of the way through the year, I wanted to share some of the progress we’ve made and offer a glimpse into other great SEO features we’ll be working on over the next three months.

Want to learn more about Moz Pro?

Campaign rankings leveled up

We overhauled Moz Pro’s rankings architecture, dramatically improving response times and unlocking all kinds of new features. For the full scoop on the core release, check out Jeremy’s excellent post. Below are some improvements included in the bigger release, as well as some additions we made after the fact.

#1: See your rankings data over any timeframe

For years we collected your rankings data over time, but, confoundingly, we were never able to make that data fully accessible in the product. We’re pleased as punch that this is now supported on top of our more stable and flexible architecture. This is great for those looking for deeper comparisons, analyses, and reporting.

#2: Advanced sorting and filtering

Those same architectural limitations made it slow and laborious for us to build in new filters and sorting. You can now filter to your heart’s content by location, label, and text string. For example, you might quickly create a filter to show only your branded keywords, with a location of Seattle, and that include the word “coffee.” This is especially powerful when you have a long list of keywords, where sorting and filtering was once slow and unmanageable. Oh, and you can sort your keywords alphabetically now too. Thanks for your patience!

#3: Google algorithm overlays on your graphs

Dr. Pete has done some amazing work in tracking Google algorithm updates with Mozcast. You can now leverage that data to get more value out of your rankings reports. If you go to one of your campaigns and look at your last year or two of rankings data, you’ll see vertical lines on the graph corresponding to major algo updates. Hover over the little icon at the bottom to learn more about what happened. If you’ve seen your organic search traffic suddenly increase or decrease, this is another great diagnostic in your toolkit.

#4: Improved performance and UX

Our new, better-organized, cleaner interface makes it easier to read and customize your reports. Faster pages are pretty nice, too.

#5: New weekly email updates

This is another improvement that I’m pretty psyched about. Our new emails are cleaner and more informative, and now include both ranking updates and important insights that we discover for you each week. We plan to add more timely information to these as we continue to improve our datasets and refine the logic behind Insights.

On-page analysis is much better with Related Topics

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Source:: Moz Blog