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TopRank Marketing’s 22+ Years of Helping B2B Brands Drive Success
By Lane Ellis
22 years in Internet terms is akin to centuries in analog terms, yet that’s how long our team at TopRank Marketing has been driving digital marketing success for some of the world’s leading B2B brands.
Through our award-winning blog — launched in 2003 — our agency website, which began in 2001, and our other brand channels, we’ve helped inform and inspire generations of B2B brand professionals.
We’ve been here since the digital dawn of B2B influencer marketing, led by our uniquely capable CEO and co-founder Lee Odden, helping to define B2B influence as a strategic discipline and to develop a network of B2B technology subject matter experts, all while creating some seriously inspiring content along the way.
From Adobe and LinkedIn to 3M, SAP, Oracle, Dell Technologies and a virtual who’s who of other Fortune 500 companies, we’ve helped elevate B2B marketing using the power of influence alongside award-winning content and influencer marketing, search engine optimization, and social media solutions.
As we forge ahead to marking a quarter century of trust, innovation and excellence in 2026, we wanted to take a brief look at some of the highlights from our extensive digital marketing legacy.
As Winston Churchill famously said, “The farther backward you can look, the farther forward you are likely to see,” — a sentiment echoed decades later by the late Dr. Carl Sagan who was keen to observe that, “You have to know the past to understand the present.”
[bctt tweet=”“The farther backward you can look, the farther forward you are likely to see.” — Winston Churchill” username=”toprank”]
Let’s jump right in and explore some of the history that has made TopRank Marketing one of the world’s most trusted names in B2B marketing.
1 — 22+ Years of Bringing B2B Brand Trust to Life
For 22 years our website has brought to life the many stories, innovations and successes that we have helped our clients large and small achieve.
Our client LinkedIn launched all the way back in 2003, and in the years since has grown to become the world’s top professional social media network with more than 930 million members, as Tequia Burt, editor-in-chief at the LinkedIn Collective and LinkedIn Ads Blog recently commemorated in “How LinkedIn Has Evolved as a B2B Marketing Tool in Two Decades.”
Who was there before LinkedIn launched? You guessed it — as TopRank Marketing pre-dated it by some two years, which goes to show just how much of a history we have when it comes to building trust and delivering innovation in B2B marketing.
How has the B2B marketing landscape changed over the past 20 years?
Lee — along with a stellar selection of other B2B marketing industry leaders — recently shared thoughts as LinkedIn reflected on its first 20 years, in “Marketing Leaders Reflect on 20 Years of LinkedIn.”
“Overwhelming choices, information overload and continued trust issues …read more
Source:: Top Rank Blog
