Twitter Employees Panic On Musk’s First Day As Owner

October 28, 2022

By Adam


As the billionaire assumes ownership of Twitter, staff at the social media company are “freaking.”


Alexandra S. Levine, David Jeans, and John Paczkowski

Channels of Silent Slack. War rooms are manned by lawyers. Last meals.

After Elon Musk took control of the company Thursday evening, four top executives—including the CEO, CFO, general counsel and head of legal policy, trust, and safety—were escorted from the company’s San Francisco headquarters. Now employees wonder if and when Musk will make good on his reported pledge to investors to cut Twitter’s workforce by 75 percent, and if they will be next.

“People are freaking,” said one current employee, a sentiment solidified by the arrival of a “small battalion of new lawyers” at headquarters this week.

Some staff members have difficulty communicating. SME they are looking to press reports on the outside for clues as to what’s unfolding on the inside, and whether they’ll still have their jobs by the end of the week. “There have been no internal comms about the departures,” one employee said. “No internal comms about anything, really.” Some are learning about developments in real-time through the Twitter hashtag #TwitterTakeover, where potential misinformation has started to spread—encapsulating their very concerns over what may happen under a Musk-owned Twitter.

Musk or any other high-ranking leaders are yet to provide details on how or when employees will receive their answers today. Particular concern is the possibility of a mass firing before Tuesday, November 1st when major stock vestings are scheduled. Employees have not been informed that an all-hands would be held today. “It’s just silent,” said one employee.

Musk and Twitter have not responded to requests for comment before publication time.

Employees have diverted communications from Slack to avoid further jeopardizing their jobs. Unemployed worker texted, “ELON is WATCHING.”

Employees have sometimes used their platform for internal discussions and grievances. Teams and coworkers have gathered for impromptu meals to commiserate and theorize on what’s to come or who their bosses may be by day’s end—with some even likening the gatherings, half jokingly and half seriously, to The Last Supper.

“There’s a horse in the hospital with a flamethrower,” said one employee, updating John Mulaney’s Trump-era political joke with a reference to the flamethrowers Musk’s tunnel startup The Boring Company once sold.

Ali Mogharabi, an analyst at Morningstar, said that some of these anxieties contrasted starkly with Musk’s recent message to advertisers, in which he said that he didn’t want the platform to become a “free-for-all hellscape” and that he plans to “show Twitter users advertising that is as relevant as possible to their needs.”

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Source:: Social Media Explorer

      

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