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Using Digital Marketing Skill Assessments to Analyse the Skills of Your Next Hire

January 26, 2020

By Adam Torkildson

It is widely known that reasonable numbers of start-ups and small businesses close their operations every year. In fact, approximately 50 percent of new businesses close within the first five years. They find it quite tough to sustain and survive in the competitive sector and struggle to bring return customers toward their doors. Digital marketing is one of the most effective and economical ways to reach customers or audiences. Unfortunately, mastering the art of digital marketing can take years of studying and thousands of dollars in education cost. Hiring a specialist to support your business in capitalizing on digital advertising is typically a good investment, if you are keen in ensuring that you make the right hire. Your digital marketing experts should have technical experience and knowledge to make use of digital platforms in the best manner that will turn the targeted audiences to prospective customers. Businesses and start-ups can make use of many online tools and even a formal digital marketing skill test to assess the skills a digital marketer should have to help the business survive.

The essential skills every digital marketer should have includes:

  • Video Marketing
  • Content marketing
  • Data Analytics
  • Design based thinking and planning
  • Knowledge of SEO and SEM
  • Analytical thinking
  • Knowledge of different technologies
  • Extra skills

Video marketing

Did you know that well designed and optimized video increase the search engine position by at least 50 percent? Trailing only Google, YouTube is the second largest search engine in the world. Videos have taken the internet by storm and have the potential to capture customer attention and trigger actions. Recent reports and research state that 80 percent of the customers are more likely to buy a product after watching a detailed video. Videos have higher SEO ranking, engagement and conversion rates when compared with other forms of media.

Digital marketing experts should have knowledge on everything related to video production. They should possess the skills to develop quick intro videos that can capture the attention of potential customers.

Content marketing

Content can make or break businesses. Search engines have become smarter than ever before and give priority to websites with high-quality content. There is no doubt that content marketing will continue to be a game-changer in the digital world. Digital marketing teams should not only know how to develop SEO rich content but also develop content that facilitates audience engagement. Content can be delivered in various forms, including video, social media posts, web blog content, email, e-books, whitepapers, and press releases.

Data Analytics

It is important for businesses to know demographic data in advance about their potential customers. The digital marketing team should have knowledge of data analytics tools like Google Analytics. These tools help them make use of the gathered data and information to learn about consumer behaviour and apply this knowledge to developing new solutions that increase conversion rates. Data analytics skills help digital marketing experts understand the expectations of prospective future customers. This information is vital in building a strong customer base to …read more

Source:: Social Media Explorer