Viacom Velocity and Ally Financial lead the pack for this year’s Digiday Content Marketing Awards finalists

March 24, 2020

By Digiday Awards

Powerful storytelling was the theme among the finalists for the 2020 Digiday Content Marketing Awards.

Best Branded Podcast finalists include standouts from Dell Technologies, Mental Floss, PrettyLittleThing, Rogers & Cowan, Stack Overflow and Weber Shandwick, each using audio for unique messages. Rogers & Cowan in particular worked with Granity Studios to produce The Punies, a narrative podcast teaching life lessons for kids, created by the late Kobe Bryant.

The agency also garnered a nomination for Content Marketing Agency of the Year, along with SJR, Mahlab, Imprint and Glow. Other creative entries include Tinder’s Swipe Life platform — “documenting the journey of being single” — in the Best Brand Publication category, and The Content Collective’s powerful Holocaust Remembrance Collection for Ancestry.

Viacom Velocity and Ally Financial each earned several nominations across categories, including Best Use of Native Advertising, Best Agency Client Collaboration, Best Brand Influencer Collaboration and more.

See the full list of finalists below.

Best Experiential Marketing Campaign
Verizon and Momentum – Unlocking Romance
Lonely Whale and The Museum of Plastic – “Question How You Hydrate
Ally Financial and Monopoly
Imagination and Ford – Mustang Mach-E Reveal
Live Nation and Revlon – Revlon Ultra Rollerama
United Entertainment Group and Edelman – The Bell: A Taco Bell Hotel and Resort

Best New Product or Launch Campaign
Samsung Canada – Samsung #PowerUp
Getty Images, Dove, and Girlgaze – Project #ShowUs
GSD&M and Popeyes – Chicken Wars
ZURU Toy Company – ZURU 5 Surprise
Verizon – Bring Back the Brick
Rogers and Cowan and Granity Studios – The Wizenard Series by Kobe Bryant

Best Influencer-Generated Content
H Code and TurboTax – #TaxMitos
ZURU Toy Company – ZURU 5 Surprise
TNT and Fullscreen – TNT’s I Am The Night
EvolveMKD and miraDry
Viacom Velocity and Walmart – Walmart’s Black Friday #DealDropDance

Best Branded Content Series – B2B
Grant Thornton – Blockchain Podcast Series
Libris by PhotoShelter – Behind the Scenes with the Storytellers
Dell Technologies – Trailblazers
Quartz Media and Citrix – WX
Viacom Velocity and VAB – You Innovate. TV Elevates.”
The Wall Street Journal (Barron’s Group) and Honeywell – Tomorrow’s Solution Today

Best Branded Content Series – B2C
JBL and Sounds of the City
ACE Content, The …read more

Source:: Digiday