Vital SEO Considerations When Choosing WordPress Themes

August 30, 2016
Aaron Polmeer

WordPress is one of today’s most popular free and open-source management systems (CMS) that is based on PHP and MyQSL. As reported, one out of five websites of today is powered by WordPress.

The most common reason that makes WordPress extremely popular is its broad variety of ready-made themes, allowing some webmasters to make their site look stunning in just a couple of clicks.

While it is vitally necessary that each of your site content is SEO optimized, it is also equally vital that the underlying structure of your site is friendly for SEO. Now if you choose WordPress to become your publishing platform for your contents, then a huge portion of SEO is taken care already. While this means that you’re on the right footing in building a great SEO-friendly website, there are still ample considerations that you should be aware of.

Responsive Design For Mobiles

We all know the importance of a mobile-friendly website in competing for an excellent ranking in  Google’s search results. While a responsive site may render an impressive user experience when it comes to screen size adjustments, this also allows users to view quickly and share your contents.

Technically, a WordPress theme that is responsive will automatically rearrange and resize content when viewed by visitors on screens that are relatively smaller like those of the smartphones and tablets.

Page Speed

Many would say that page speed has now become one of the most crucial ranking factors used by the major search engines in displaying their search results. Slow page speed may negatively affect the volume of pages that Google can index within your site as its crawlers will be able to crawl fewer pages within their allocated time budget for crawling.

It is true that your website host has a paramount role as to how quickly your site loads but being able to pick a theme that is quick to load is also highly significant. That is why it is necessary that you should be able to run the live demo of a particular theme through various online tools such as Pingdom Speed Test or GTMetrix . This will allow you to see whether there are some recommendations that are difficult to fix without the presence of a professional developer such as problems with Javascript or minifying HTML.

Avoid  Using Homepage Sliders

Homepage sliders were one of the web design trends that flourished in 2013 but remain to be common a fixture on some of the most used themes that are available today.

However, it is important for us to remember that content sliders aren’t only a risk for conversions and usability but this could also significantly harm your SEO efforts. Technically, the pioneering issue that could arise while using them is the use of a number of H1 headings per page in contrast to using just one heading of this kind per page. The latter is the ideal SEO practice.

Further, these sliders may slow down pages due to their drain on resources resulting to an increased page load times.

Make Sure To Check for Schema.org Markup

Being able to choose a theme that uses schema.org markup will be ultimately beneficial for your entire SEO efforts. It may also help to elevate the number of visitors that clicks your website link on the search engine results pages. Indeed, it is surely a necessary item in your checklist in buying a theme.

By utilizing this markup, publishers will now be able to include documentations in their pages that may assist the search engines to further understand your content. This, in turn, could lead to a more relevant and better classification within their listings.

Final Thoughts

With the number of options available from developers, marketplaces, and theme shops, we are now spoilt for stunning choices than ever before.

I am hoping that the guides given above in choosing an SEO friendly theme have given you better criteria in sifting through the vast number of WordPress themes that are available today and may lead you to the most right decision for your campaign.

 

Patrick P. is one of the reasons why the team over at LinkVista Digital Inc. provide results for their different clients overseas. If you’re looking for outsourced web-based services, you might want to check their website at linkvistadigital.com.

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