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We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer

June 24, 2016
Aaron Polmeer

By (Elijah Clark-Ginsberg)


Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event — it’s where the inbound movement gathers to connect, get inspired, and learn.

Today, we added our first 100+ breakout speakers to the lineup, which already includes Alec Baldwin, Gary Vaynerchuk, and the creators of Netflix’s “Making a Murderer.”

One hundred sessions is a lot to wade through (and it’s not even half of the breakouts for INBOUND this year!), so here are some of our picks for marketers of all stripes.

See something that strikes your fancy? Come join us from November 8-11 in Boston. To celebrate all these sessions, we’re giving $200 off All-Access Passes if you registered before the end of this month. Just use the code FIRST100 when you register.

100+ INBOUND 2016 Sessions Just Announced: Picks for Every Kind of Marketer

For the Email Marketer

Nancy Harhut, CCO at Wilde Agency: 10 Human Behavior Hacks That Will Change the Way You Create Email

Nancy_Harhut_INBOUNDYou can follow every best practice for creating email and still not get the response you want. That’s because today there’s more to success than a targeted list, compelling offer, and perfectly executed creative.

Today, you need to know the decision-making shortcuts people use when they encounter your email — those automatic behaviors that determine whether they open, read and respond to it. Science has proven that people often don’t operate in a rational, considered way. Much of what we do is done on autopilot, with certain prompts sending us in one direction or another.

Discover the 10 hacks that will get your target to open, read, and respond to your email without even thinking about it. See numerous examples from various verticals. And leave armed ready to create emails that get automatic action.


John Bonini, Growth Director at Litmus: The Evolution of Email Spam: What Your Subscribers Expect and How You Can Deliver It

Having permission only gets you so far with your subscribers nowadays. According to a Litmus survey of over 1K people, 40% said they’re spammed by brands they subscribe to and/or buy from.

Relevance is often talked about in mythical terms. What exactly is it, and how can we, as marketers, ensure it? In an attempt to lift the veil a bit, John Bonini is prepared to share some of Litmus’ secrets that have helped them ensure a more relevant experience for their subscribers.

Along with tips on setting expectations, personalizing the subject matter (not the subject), and writing compelling copy that sells, this presentation will also delve into data of more than 13 billion email opens tracked by Litmus to provide further insights.

For the Content Creator

Carrie_Kerpen-INBOUND.pngCarrie Kerpen, CEO at Likeable Media: The Trick To Improving Content ROI: …read more

Source:: HubSpot Blog