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What Consumers Want to See on Company Websites [New Data]

March 19, 2021

By Geoffrey Colon

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For many businesses, a website is undeniably critical for reaching new audiences — and is often the first impression someone will have of your brand.

But having a website alone isn’t enough to reach and convert new customers. It’s equally vital that your website is well-designed, or you risk losing valuable leads.

Website design plays a huge role for a few reasons: First, web design can impact your website’s ability to rank on search engines for keywords related to your products or services. Additionally, web design can influence whether a user stays on your site once they find it.

And, lastly, web design will ultimately impact how many leads and prospects you’re able to convert into customers.

Good website design always begins with the question, “What is the main action we want someone to take when they visit our site?”

However, “good” website design can seem vague — what exactly do marketers mean when they say, “That’s an impressive website design”?

To uncover key design features you’ll want to include in your website in 2021 and beyond, we asked 285 people around the U.S. which elements they feel are most important for a company website.

Here are their responses.

Click here for the PDF version of this graph.

1. According to 62% of those polled, including contact information on your website is critical.

Including contact information seems simple, but a lot of companies miss this. And it’s undeniably important — in fact, those surveyed rated “Contact Us Information” as the most important element you can include on your company’s website.

You’ll want to include the phone number, email address, or other contact medium you want people to reach you for sales inquiries — preferably in an easy-to-find location, like the header of the page.

Also, consider including a clickable “Email us!” CTA that either opens an email client or links to your contact form. And, speaking of forms, you might want to embed “Contact Us” forms throughout your site. Visitors don’t need to go on a scavenger hunt to find out how to get in touch with you.

2. 19% believe a blog is most important.

All digital, social, and other online marketing requires quality content. And a blog is one of the most effective opportunities you have to create and distribute high-quality content related to your products or services.

Out of those surveyed, 19% believe it’s actually the most important element on a business’ website.

To get maximum SEO benefit, your blog should be listed under your domain (something like www.yourcompany/blog) instead of off-site through a third-party service.

Ultimately, a blog can help you reach new audiences, increase brand awareness, and convert prospects through educational, valuable content.

3. An About Us page is a vital element, and can help your brand share its story.

Sharing your story and highlighting core values is critical for your brand’s long-term success. In fact, 85% of consumers say they’ll only consider a …read more

Source:: HubSpot Blog