What Is a CMS and Why Should You Care?

January 28, 2020

By [email protected] (Rebecca Corliss)

Deep in the sea of acronyms in the marketing world, there’s an overwhelming amount to keep straight. SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us.

What about CMS?

Whether you’re new to marketing or have been in the industry for years, this acronym may be completely new to you. It also may be the answer you’re looking for if you need a professional website, fast, with limited technical resources.

A CMS can help you build exciting, delightful content, resulting in more conversions and lead generation. If you’ve never heard of it, or have always seen the term thrown around and never knew exactly what it meant, this post is for you.

Rather than opening up HTML or JavaScript, CMS software does that for you, so you’re able to pick and choose how your content will look once it’s live on a webpage. Additionally, to save you the task of building systems that create pages and CTA buttons, a CMS can take care of those things for you.

Having a CMS helps marketers who need to operate a fully-functioning website, but lack coding experience. A CMS can be used to create web pages, such as an “About” page or a blog, so focusing on customer-specific content is easier (and less stressful).

Why do you need a CMS?

If any of these scenarios are pain points at work, it may be time to look into how a CMS can help you streamline processes and organize content.

Limited Resources

If you’re working with limited technical resources, it might be imperative to save you time and the gripe of wondering if your website is professional enough. For example, maybe you don’t have the software needed to code a webpage or don’t have a developer.

Because CMS software is so expansive and comprehensible, it’s a simple process to add, update, or remove content from a website. You won’t have to spend extra time figuring that out.

SEO Plugins

Additionally, with a CMS, you can optimize web pages for search engines, which is extremely helpful in getting your contact to rank highly on Google. That way, potential leads can find you, and you’ll have an amazing-looking website when they do.

Lack of Coding Knowledge

You may find yourself in a position where you need a new landing page or something similar, but you don’t have enough time to build one from scratch. With a CMS, that process can be straightforward.

Allows for Collaboration

Multiple members can have access to CMS software. Every team member would individually use their account to work collaboratively on team projects, like editing a landing page. They also have the capability to save templates of webpages, as well.

Ultimately, a CMS consolidates processes that may be impossible to a marketer.

Best CMS Platforms

HubSpot offers …read more

Source:: HubSpot Blog

      

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