What Is Find Places Through Reviews?

October 05, 2022

By Neil Patel

If you’re a local business that wants nearby customers to find you, then you know local SEO and Google Business Profile is where it’s at. Combined with tools like featured snippets, these are essential to getting your content in front of local customers.

As a small business owner, you also understand that good reviews are imperative to winning new customers.

Now, it looks like Google is planning a new SERP feature to get your products/services in front of keen customers called find places through reviews.

According to SEO consultant Brodie Clark on Twitter, the carousels are getting tested in various regions, and on mobile, too.

How would it work, and what does it mean for your business? Well, all that remains unclear for the moment. However, I can share what we know and explain why reviews are vital to your business.

Let’s get started.

What Do We Know About Find Places Through Reviews So Far?

Speculation about find places through reviews began when local SEO specialists Andy Simpson and Celeste Gonzalez spotted the feature and posted the images on Twitter.

Gonzalez stated that the image appeared when she was looking for a local vet. As you can see, find places through reviews does pretty much what it says on the label.

You’d enter the search term, and relevant reviews from local companies appear.

The tweets soon got picked up by Seoroundtable.com.

There is speculation that it would be similar to search Google for nearby places, which now appears to be going under the new name of find places through photos.

Sounds great, doesn’t it?

I can certainly see the advantages of putting a search term in Google, getting instant reviews, and then clicking through to my preferred business/service, can’t you?

Now, assuming the find places through reviews become a firm feature, what does this mean for your business, and what can you do to prepare for it?

Well, it would put the focus on online reviews, and by that, I mean positive reviews.

How Could This Change Impact Your Google Business Profile Reviews?

First, let’s look at what Google has to say about customer reviews:

‘When you reply to reviews, it shows that you value your customers and their feedback. High-quality, positive reviews from your customers can improve your business visibility and increase the likelihood that a shopper will visit your location.’

I’ll look more at the importance of answering reviews later, but let’s just park that there for now.

Second, let me share a stat with you.

98 percent of people occasionally read reviews online. That’s an astonishing stat, right? Well, here’s another one: 77 percent of consumers always or regularly read reviews.

<img loading="lazy" width="700" height="594" src="https://neilpatel.com/wp-content/uploads/2022/09/Finding_places_through_reviews3.png" alt="A bar graph showing how often people read online reviews …read more

Source:: Kiss Metrics Blog

      

amateurfetishist.com analonly.org todominate.org fullfamilyincest.com