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What Twitter’s Change in Character Count Could Mean for Social Media Marketers

May 24, 2016
Aaron Polmeer

By Caitlin Burgess

Last week, Bloomberg gave digital marketers everywhere a reason to celebrate. Citing a source close to the matter, Bloomberg reported that Twitter will soon stop including photos and links as part of their 140-character limitgiving users the ability to craft longer messages. While Twitter Inc. declined to comment, Bloomberg’s source reportedly said the change would be taking place in as soon as two weeks.

Cue the music!

Launch the confetti!

Let the chanting of “Hooray!” begin!

Over the last few months, many marketers have been on the lookout for changes to the platform after word got out that the company was thinking about increasing the character limit to 10,000. Some argued that a change of that magnitude could cause Twitter to lose something that sets it apart from other social networks. So, this news definitely shows Twitter’s commitment to the 140 characters, as well as a commitment to giving users more flexibilitywhich means more opportunities for marketers to effectively reach their audience.

Let’s take a dive into some of the biggest opportunities for social media marketers. 

#1 – Being able to say just a little bit more.

Currently, tweets with links have a character limit of 117 since Twitter automatically alters links to 23 characters. For tweets with just photos, that limit is 118. For tweets that include an image and a link, the character limit is 95. If this change happens, that means that marketers will have 23 to 45 more characters to create a compelling message.

#2 – More room for sharing visuals.

Visuals are becoming increasingly important for social media marketing. In fact, 71% of marketers use visual assets in their social media marketing, according to Social Media Examiner’s 2015 Social Media Marketing Industry Report. Images, videos and live streaming add new dimension to your tweets and removing images from the character limit equation will make it easier for marketers to include more visuals in their tweets.

#3 – Better live event coverage.

Whether you’re live tweeting at an industry event or hosting a live Twitter chat for your brand, you need to be quick on your feet. And if you’re using photos and links to support what you’re seeing or the thoughts you’re trying to get across, the extra character room can take some of the pressure off.

#4 – Marketers and brands could find a new audience.

For those marketers and brands who have yet to embrace Twitter, this change could make it a little easier to add the platform social media marketing mix. Again, having the additional space to spread your message takes some of the pressure off—and gives you the opportunity to experiment with what works …read more

Source:: Top Rank Blog