What Video Marketers Can Learn from 5 Memorable Australian Commercials

October 30, 2020

By [email protected] (Pamela Bump)

By September of 2019, nearly 60% of Australia’s population was on YouTube.

With internet and social media usage increasing in Australia, the percentage above is likely to grow.

Like people in many other countries, Australians embrace video when it comes to learning new things, entertaining themselves, or even researching new products. Now, with growing access to the web, mobile data, and all sorts of online video platforms, video is more readily at Australian fingertips than ever before.

At this point, if you’re a marketer for an Australian company or an international brand looking to gain awareness in the region, video content or video ads could be solid tactics for you.

But, if you’ve never made a commercial or marketing video for your brand before, you might ask yourself, “Where do I even start?”

One of the best ways to learn how to effectively sell your brand or product through video could be watching commercials from your region’s most successful brands.

By looking at some of the most iconic Australian commercials, you can learn about storytelling styles and other video marketing tactics that nurture national or global audiences from the TV or computer screen to stores.

And, even if you don’t have the same video budget as a big brand, you can still use their content to consider similar, but more scaleable video strategies.

To help Australian or international marketers in their quest to create compelling video marketing content, here are five great Australian commercials that you can use for inspiration.

5 Iconic Australian Commercials Marketers Can Learn From

“Big Ad” – Carlton Draught (2006)

Carlton Draught‘s biggest commercial, produced by Young & Rubicam — formerly George Patterson & Partners, places the viewer in the middle of a blockbuster movie war scene with the mountainous Australian landscape in the background.

As Big Ad begins, one large group of men in red robes walks swiftly towards an incoming group of men in yellow robes. As they get closer to each other with a quickening pace, they sing the words, “It’s a big ad. Very big ad. It’s a big ad we’re in,” to the tune of Carl Orff’s epic work, “O Fortuna.”

As the ad and song reach their climax, the men run towards each other at full speed as they loudly sing, “It’s a big ad! For Carlton Draught! It’s just so freaking huge! It’s a big ad. Expensive ad. This ad better sell us some bloody beer!”

As the thousands of men run closer to each other, viewers see that they’re not actually rushing into a huge battle. Instead, from a sky view, viewers can see that the men wearing red are shaping the image of a man drinking beer, while the men in yellow are shaping the beer glass and the beverage going into the man’s stomach. The ad ends with close-up shots of the robes men in the group holding out Carlton Draught beer.

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Source:: HubSpot Blog

      

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