Where Nonprofits Spend Their Time On Social Media in 2022

June 21, 2022

By [email protected] (Martina Bretous)

There’s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story.

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause.

Often, non-profit organizations are tight on resources and don’t always have the ability to produce large, high-visibility campaigns. That’s where social media can help. Let’s dive into the social media platforms that non-profit orgs can leverage today.

How Non-Profits Leverage Social Media

There are three major ways that non-profit organizations can use social media to get the word out on causes that matter.

The first is through social challenges.

Think back to 2014 when the ice bucket challenge went viral. This challenge involved taking a bucket full of ice water and pouring it onto yourself, posting it on social media, donating to the cause, then nominating friends and family to follow suit.

This challenge, designed to raise awareness of ALS or Lou Gherig’s diseases, spread like wildfire through social media and helped the ALS association increase its annual funding by 187%.

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