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Why everyone wants a piece of the Supreme pie

January 23, 2017

By Bethany Biron

Brands can’t seem to stop cashing in on Supreme’s success, and Louis Vuitton is the latest retailer hoping to ride the cult brand’s wave.

The storied luxury brand debuted a joint collaboration with Supreme during its men’s runway show in Paris on Thursday, becoming the first high-end designer to partner with the buzzy streetwear brand. The partnership includes a collection of co-branded apparel, accessories and shoes, and builds upon the robust roster of brands Supreme has teamed up with over the years. To read the rest of this story, please visit Glossy.

The post Why everyone wants a piece of the Supreme pie appeared first on Digiday.

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Source:: Digiday

      

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