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Why None of this Stuff Matters if You Don’t Truly “Know” Your Customer

February 02, 2016

By Marcus Sheridan

I’ve noticed something more and more over the past couple of years when it comes to why companies fail to truly make headway online—be it with Inbound, Content Marketing, Social, etc. And here it is: They don’t truly know their customer. They don’t think like them. They don’t appreciate what they’re going through (the buyer’s…

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Source:: The Sales Lion

      

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