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Why Snapchat Is Essential For Your 2017 Marketing Campaigns

January 31, 2017

By Cassie Phillips

Facebook, Twitter, Pinterest and most recently Instagram have become essential tools in the marketing strategies of many top brands such as Netflix, Airbnb, Lexus and Nike. Snapchat is now starting to stake its claim in the world of social media marketing, and it has the potential to improve sales, retention rates and engagement for many brands.

With 150 million active users around the world, we can anticipate that Snapchat will become crucial for online marketing campaigns of 2017 and beyond. These are some of the many ways Snapchat can help give your brand awareness efforts a big boost

Reach Those Notorious Millenials

Snapchat is currently the social network of choice for millennials, as it reaches over 41 percent of 18 to 34-year-olds in the United States on any given day. This demographic represents a quarter of the entire American population and has $200 billion in annual buying power. It is an incredibly valuable market to tap into, and Snapchat presents an effective method of doing so.

Snapchat has only been around for five years and it is already beginning to rival Facebook’s engagement rates. Every day, American adults spend 22 minutes per day on Facebook, whereas Snapchat users spent 18 minutes per day. Users spend up to 30 minutes per day on Snapchat, which is not far behind the average of 50 minutes that users spend on Facebook and exceeds Instagram’s 21 minutes. With plenty of new and exclusive content available daily, Snapchat’s engagement rates are expecting to grow quickly as more people and brands get involved.

Give Your Brand a Personable Online Presence

One of the major ways in which social media benefits brands is by allowing them to reach out to their existing customers and potential consumers in a more personal way. More than any other social network, Snapchat gives brands a way to use exclusive content to make followers feel valued. Much of the branded content on Snapchat consists of live video streams, which give brands the ability to appear more human and personable via online communications. This is an important step in encouraging users to trust your brand, remain loyal and feel good about sharing your content to spread the word about your services and products.

There are three main types of live streams that brands are using to make followers feel more involved:

  • Tutorials: Various companies often provide followers with exclusive tutorials. This is especially common with beauty brands. Companies like Sephora, Anastasia Beverly Hills and Maybelline use tutorials to show followers how to use new or popular products in various looks. This showcases the quality of the items, acting as a virtual tester product that has the potential to inspire followers to go out and purchase them.
  • Behind the Scenes: This allows users to form a more personal connection with their favorite companies. By showing users around your office, granting them digital access to exclusive events and introducing them to your team, you involve your customers in a way that builds trust and gives your company the …read more

    Source:: Social Media Explorer