Why You Might Want to Start a Membership Blog

April 13, 2021

By Paige Bennett

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How can you make your blog more profitable? This is a question most of us are searching for an answer to. And while advertising and affiliate links will bring in some money, what if you could generate more?

If you have a loyal following and are producing great content, you might consider creating a membership site to offer your audience exclusive content and perks while also boosting your profits.

Membership sites can be customized in a myriad of ways, but here are some of the most common models you’ll come across.

1. Paywall

If you often read the news online, you’ve likely come across a paywall. A paywall blocks content until a reader is logged into their account and has a paid membership to access the content.

You can offer some of your most premium content behind a paywall to earn more money and create better engagement with your most loyal audience members. After all, they are paying to access exclusive perks, meaning they are likely to be invested in what you are offering.

2. Communities

Most of us love finding a group of people online with common interests or goals. If your audience is always engaging with your content, and with each other in the comments, consider creating a community membership model where users can create profiles and have a platform to interact with one another.

This could mean access to an exclusive app, a Facebook group, or a forum on your website.

3. Courses

If your audience can’t get enough of your content, they might also have an interest in learning about your topic of expertise from you directly. By creating membership courses, you can offer some of your knowledge for a fee.

You can offer courses for a one-time, upfront payment or an ongoing subscription for access to a library of courses that generates a steady stream of profit from your membership site.

4. Products

Outside of knowledge, what do you have the talent to create and sell on your website? Perhaps you can create WordPress plugins or blog templates, or maybe you can offer social media graphic templates or unique budgeting spreadsheets.

Whatever you’ve decided to create, you can earn money for your creativity and hard work. You can sell products individually to members, or offer them via a subscription model where users can access the product as long as they have an active, paid subscription.

5. All-in-One

The all-in-one model is exactly as it sounds. This means your membership site includes most, if not all, of the standard membership model options.

While this could mean multiple streams of income from people subscribing to various parts of your site, it can also become a lot of extra work for you.

Creating exclusive content and perks for varying memberships could be hard to do alone, meaning you might need to spend more money hiring others to help you. Also, it might be off-putting for a user to visit your site …read more

Source:: HubSpot Blog


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