Why Your Local Business Should Work with Yelp Elite
By Neil Patel
If you own a local business, be it a restaurant, bar, retail store, or even a local service provider, you might have heard of Yelp Elite. This coveted group of “expert reviewers” gets more exposure on their reviews from others.
The Yelp Elite Squad reviews can have a positive or negative impact on your business’ reputation, even though negative reviews can help your business seem more trustworthy.
What Is the Yelp Elite Squad?
Yelp offers “Yelp Elite Benefits” to anyone considered a role model on the site. They achieve this crown by meeting some of the following qualifications:
- Well-written reviews
- A large quantity of both positive and critical reviews
- A complete profile with plenty of high-quality photos
- Detailed personal information
- A background of responding to criticism positively
To become a member of the Yelp Elite Squad, it’s clear that you can’t simply hop around from restaurant to restaurant offering negative reviews in exchange for free meals. These people are usually food bloggers, photographers, and digital nomads who spend most of their time traveling and sampling the wares at each location.
Why Your Business Should Work with the Yelp Elite Squad
There are a couple of important reasons why you might want to work with these individual reviews:
Their Status Matters
Obtaining the Yelp Elite status isn’t as easy as you think.
These people need to write as many as 40-50 high-quality reviews per year, maintain a large social network of other reviewers, interact with people on the platform, as well as a bunch of other factors to achieve and maintain this status.
What does that mean for you?
It means a lot of exposure if you can provide an excellent experience.
You Could Become the Local Expert
Does your business specialize in something? Elite members love going to places where they can get something that isn’t available everywhere. It gives them something to talk about in the review.
It’s the difference between reviewing a hamburger shop and reviewing a vegan gastropub.
If your business does something a little unique or can generate attention for a specific product, it’s worth it to invite a member or a group and knock it out of the park.
How Your Local Business Can Get Involved with the Yelp Elite Squad
There are a few simple ways to work with the Yelp Elite Squad.
Host Elite Parties
Hosting a Yelp Elite event could be a way to set yourself apart from the competition. Yelp makes it easy to do this because you can message your local Yelp community manager, and they’ll work with you to host an event if it’s a good fit.
No matter what type of business you are, you’ve got some positive reviews under your belt and a unique product to offer, consider reaching out. There’s no harm in giving it your best shot.