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Yoga classes and snacks: Umpqua Bank wants to make banking less of a chore

April 14, 2017

By Suman Bhattacharyya

Portland-based Umpqua Bank is embracing its decidedly West Coast roots, with branches that offer yoga classes, Wi-Fi, meeting rooms, coffee and snacks. The approach is part of the bank’s strategy to attract more customers by shaking up what it means to head to a bank. Umpqua Bank is reframing the branch as a community center where people can relax and have fun.

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Homepage image courtesy of Umpqua Bank

The post Yoga classes and snacks: Umpqua Bank wants to make banking less of a chore appeared first on Digiday.

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Source:: Digiday

      

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