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Your daily reminder that it still sucks to be female in the agency world

July 07, 2016
Aaron Polmeer

By Shareen Pathak

Agency sexism is alive and well, no matter how many Glass Cannes Lions for campaigns addressing gender inequality the industry chooses to award.

Lisa Leone, a freelance creative director with experience at agencies including Leo Burnett, BBDO and JWT, wrote a scathing piece on Medium detailing her 15 years in the agency world — years that included being passed over for promotions, propositioned by her creative partner, outrightly being told not to talk in a meeting and being told that firms had reached their “female quota” for the year and so she couldn’t be hired.

“I’d always shared bits and pieces of my story with people,” she told Digiday. “But it wasn’t until I put it down in one place and in one piece that I realized how ghastly it was.”

Leone writes in the piece that she spent much of her career essentially hiding her very femaleness — because the only way to get ahead was to be one of the boys. She writes:

I’ve spent almost the entirety of my career trying to hide the fact that I’m female. For more than 15 years, I declined to work on lady projects and brands. I kept declining those projects, year after year, in spite of having what could be described as a fairly androgynous portfolio of work. I didn’t want to be stereotyped — I just wanted to run with the boys, and act like them too. But when I act exactly like them…

I get called difficult.

There’s also a sharp reminder that the lip service the agency world pays to the advancement of women can often be a double edged sword. Leone writes about one such example:

Interviewed for a Creative Director position. Was told, “Your work is amazing. But we’re just not looking for female creatives at your level.” They must have reached their quota for the year. My bad.

In a year in which a global CEO at a giant agency has been accused of sexual harassment by his chief communications officer and Cannes continues to award outrightly sexist advertising, Leone’s piece is another in a string of depressing case studies in what it is really like to be a female in an industry that allegedly champions creativity and diversity.

Many of the issues probably feel familiar to many women in the industry. Back in 2012, Digiday published a then-anonymous Confession about what it was like being female in the industry. A week after we published the piece, Colleen DeCourcy, then CEO of Socialistic and now co-ECD at Wieden and Kennedy, decided to identify herself.

“There is a never-discussed nuance around the ‘guys-girl’ mentality that pervades most high-powered creative industries,” DeCourcy wrote at the time in a piece that recounted the numerous times she was sexually harassed. “I didn’t think twice about being ‘one of the boys’ in my career because it was already part of my personality. But the truth I’ve not heard spoken is that it is a very large part of why some of us make it through the gate …read more

Source:: Digiday

      

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