By Amazon Ads Brian Tomasette, director of product, Amazon DSP

The amount of change and number of challenges that marketers faced in 2024 was head-spinning. From uncertainty about third-party identifiers to the chaos of ever-changing privacy rules, brands, agencies and technology partners like Amazon have had to rethink, adapt and innovate to reach audiences wherever they are — and now, they are everywhere. Not only has the consumer path-to-purchase expanded — most people use at least 20 touchpoints before making a decision — but their attention spans have shrunk. It’s a double whammy that has led marketers to find new ways to connect with their audience and increase relevancy across the marketing funnel.


Between the fast pace of business, constant technological advances and ongoing privacy changes, it’s becoming more difficult to understand the impact of advertising dollars across channels and devices. To solve this challenge, marketers who leverage unique customer signals to reach their most relevant audiences at scale can significantly impact campaign outcomes. However, deploying a full-funnel strategy incorporating both has been a challenge.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

By Digiday Awards This year, the companies driving innovation in Europe focused on omnichannel strategies, including leaning on first-party data and AI-driven insights to improve targeting and audience engagement. The Digiday Awards Europe finalists also share a common theme of elevating user experiences to deliver more impactful technology and campaigns.

For instance, the Financial Times is a nominee in the Best Contextual Targeting Offering category for its innovative first-party contextual targeting platform. By leveraging a proprietary editorial knowledge graph with more than 700 FT-specific topics and thousands of nuanced concepts, the platform categorizes articles with AI technology, validated by human editors for unparalleled accuracy and relevance. This hybrid approach ensures ads are placed in highly suitable contexts, driving up to 50% higher engagement and improving brand suitability. The platform’s ability to seamlessly integrate third-party blocklists provides advertisers with critical insights, helping them recover valuable inventory while unlocking new engagement opportunities.

Finalists in the Best Ad Tech Platform category include MiQ, which addresses the complexities of modern TV advertising. Its proprietary TV Intelligence platform leverages the industry’s largest and most diverse dataset, spanning more than 90 million devices globally, to deliver unmatched audience, campaign and competitor insights across linear TV, streaming and YouTube. By integrating data from 11 ACR sources and demographic datasets, MiQ empowers advertisers to optimize reach and frequency, identify underexposed audiences and make informed decisions about their media strategies. This data-driven precision allows brands to cut through the fragmentation of the TV landscape and reach their target audiences effectively and efficiently.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

By LiveRamp Ted Flanagan, Habu Chief Customer Officer, LiveRamp

As the commerce category evolves and expands to more verticals and use cases, the industry is seeing a proliferation of media networks. Thanks to retailers, there’s a blueprint for how data captured from the core business can power a new high-growth, high-margin revenue stream. Now, across many verticals — like travel and hospitality, rideshare, entertainment, financial services and more — data-rich enterprises searching for growth want to get in the game.

Launching and scaling a media network is a robust undertaking. These platforms leverage data in fundamentally different ways than the core business, requiring new strategic partnerships and integrations with media buying and selling technologies. Moreover, no CEO will pursue a new business line if it’s perceived to add risk to the enterprise, necessitating clear answers to questions about privacy, security and data governance. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

By Debbie Friez The volatile and rapid evolution of SEO can feel impossible to predict. And to some extent, it is. But by listening to the foremost experts in the field — those who spend their days closely tracking and analyzing shifts in the search landscape — you can stay one step ahead of those who take a more passive and reactive approach.
What are some of these very smart SEO leaders saying is on the horizon, and what should people pay attention to in the new year?
A resounding key takeaway is to make sure your content resonates with the audience. Seems pretty simple. Provide value to your readers. 
Also, measurement is in flux. What will your benchmarks be and how you will measure performance is changing. Are you ready for this long race?
We spoke to some of the top experts and pioneers in SEO to get their thoughts on what lies ahead for SEO in 2025 and beyond. Here are some of their key insights.
Keys to brand visibility in 2025
How can your brand keep getting discovered as trends evolve? This is the million-dollar question, right? With AI jumping into the search game in a serious way, marketers are in a different world where the original rules don’t seem to apply. 
Let’s turn to one of the preeminent leaders in the search world for insight. Rand Fishkin, Cofounder and CEO at SparkToro and Founder of Moz, has some ideas on what marketers should be paying attention to in 2025.
“Interestingly, I think (smart) digital marketers are finally moving away from traffic being the dominant KPI toward visibility and engagement from the right audiences. There are two big things I’d pay attention to here:
1) Are you creating something that not only resonates with your potential customers, but creates an incentive for amplification among those with a platform (creators, journalists, editors, YouTubers, podcasters, bloggers, social creators, etc.)?
2) Are you present in the places where your audience pays attention? (The right sources of influence make all the difference.)
This is vastly different from the classic SEO process of simply being at the top of Google. But digital marketers (even old school SEOs) have exactly the right skills to make this work.”
Whew! You can do this with your current skills. 
Resetting KPIs and communicating value
TopRank Marketing’s SEO strategist Molly Owens, agrees it’s time to rethink our benchmarks. She notes, “2025 is going to be all about resetting our baselines. After a year or more of impactful algorithm updates plus the launch of AI-powered search (whether it’s AI overviews or search engines like Perplexity), traffic patterns are going to look different going forward. SEO teams will need to focus on communicating the value of what they do to upper management who may not be familiar with the nuances of how search is changing.”
Read more from Molly about the state of SEO in 2025 and adapting to Google’s new reality.
What is the future of SEO and how is it changing? 
Is the future bright for search marketing? It definitely felt like 2024 was a year of …read more

Source:: Top Rank Blog

By Headlines Team The PESO Model—Paid, Earned, Shared, and Owned media—is a cornerstone framework for modern communication strategies. Each component plays a crucial role, but in the age of social media dominance, the Shared component is arguably the most dynamic and influential. Shared Media thrives on interaction, collaboration, and the ability to reach audiences at scale through platforms like Instagram, TikTok, Facebook, Twitter, and LinkedIn.

For brands and businesses, Shared Media is not just about maintaining a presence on these platforms. It’s about leveraging them strategically to create meaningful engagement, amplify messaging, and build loyal communities. This article dives deep into the Shared component of the PESO Model, examining its role, benefits, challenges, and strategies for success.

What is Shared Media?

Shared Media refers to the content and conversations that are distributed and amplified through social channels. Unlike Paid Media, where exposure is purchased, or Earned Media, which relies on third-party validation, Shared Media thrives on organic interaction. It’s powered by the active participation of audiences, who amplify content by liking, sharing, commenting, and reposting.

In essence, Shared Media is about creating content that resonates so strongly with your audience that they feel compelled to share it with their own networks, extending your reach exponentially.

Why Shared Media is Critical in Today’s Landscape

Social media platforms are where modern conversations happen. According to recent statistics, over 4.9 billion people globally use social media, spending an average of 2.5 hours per day on these platforms. Shared Media is the bridge between brands and their audiences, offering the opportunity to engage directly, receive real-time feedback, and foster genuine relationships.

Shared Media is also unique in its potential for virality. A well-executed social campaign can take on a life of its own, reaching audiences far beyond a brand’s direct followers. This type of organic amplification not only increases visibility but also builds credibility as people are more likely to trust recommendations from peers than from brands themselves.

The Benefits of Shared Media

1. Direct Engagement

Shared Media allows for two-way conversations, enabling brands to interact with their audiences in real time. This fosters trust and builds relationships, making followers feel heard and valued.

2. Community Building

Social platforms are ideal for creating vibrant communities around your brand. Shared Media helps foster these communities by encouraging audience participation through user-generated content, contests, and interactive posts.

3. Amplification of Content

When audiences share your posts, they amplify your message to their own networks, often extending your reach exponentially. This organic amplification is invaluable for spreading awareness without additional costs.

4. Authenticity and Trust

Content shared by users often feels more authentic than traditional advertising. When people share a brand’s content, they effectively endorse it, building trust among their networks.

Strategies for Success in Shared Media

To succeed with Shared Media, brands need more than just a presence on social platforms. They need a thoughtful strategy that prioritizes engagement and value creation.

Create Shareable Content

At the heart of any successful Shared Media strategy is content that resonates. Shareable content often has emotional appeal, whether it’s funny, inspiring, informative, or heartwarming. Visuals, infographics, videos, and …read more

Source:: Social Media Explorer

By Krystal Scanlon TikTok’s ultimatum — shutdown in the U.S. or get a lifeline from the Supreme Court — is the latest plot twist in a whirlwind month that’s left markets in a tailspin. With the app’s future hanging by a thread, marketers are navigating murky waters, scrambling to make sense of what it all means for their plans.

Late last month, Chris (not his real name) fired off an email to his TikTok rep. As the go-to guy for managing client ad spend at his agency, he needed clarity ahead of a critical moment for the app, the looming federal deadline that could force ByteDance to sell TikTok — or face a U.S. ban. The response he got wasn’t just telling, it was practically a confession. TikTok reps were offering make-goods to advertisers locking in ad inventory through the end of the second quarter.

For the first time since whispers of a ban began six years ago, TikTok seemed to be bracing for the possibility that its American swan song might not be far off.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

By Sara Guaglione This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024.

Media execs focused on growing engagement, subscriptions, direct ad revenue and reach

Meta is bringing back political content, Time staffers are concerned about coziness with Trump and more

2025 look-ahead

This year, media companies will focus on growing engagement, subscriptions, reach and direct ad revenue, according to 16 publishing execs.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more

Source:: Digiday

By Harry Mackin Did you know over half of B2B marketing teams with influencer budgets plan to increase spending in 2025? It’s no surprise — 43% of B2B marketers report outstanding results from influencer campaigns, and nearly half plan to integrate influencer content across other tactics in the next year.
As influencer marketing grows in popularity, so does the competition. To stand out, creativity is your best tool. Data from our 2025 B2B Influencer Marketing Report backs this up: 60% of top-performing teams rely on unique content and creative campaigns to drive success. 
Of course, being “creative” and “unique” is easier said than done. You might wonder: What do inventive, attention-grabbing influencer campaigns actually look like in the wild? To provide some inspiration, here are a few examples of concepts for creative B2B influencer campaigns that can engage, intrigue and excite your audience.
1. Do it live
Turn influencer collaborations into real-time events. Instead of pre-recording a podcast or gathering quotes for static assets, you could host a live roundtable or presentation with your influencer. 
Promote the event in advance to build excitement, and let the influencer amplify the buzz. Live formats are engaging, memorable, and shareable. Plus, you can still offer the on-demand video content later.
2. Start a letter-writing series
Bring back the art of in-depth discussion with a modern twist. Collaborate with influencers via email, where they can thoughtfully articulate responses on relevant topics. Publish these as a series, creating multiple opportunities for engagement and shares. Every “letter” invites new readers and builds anticipation for the next.
3. Stage a friendly debate
People love a lively discussion that explores different viewpoints on a subject of interest. Identify influencers with differing opinions and host a fun, good-natured debate — on a podcast, live event, or social media. (They could even go back-and-forth via their own profiles.) Your brand can moderate and weigh in, while the debate sparks curiosity and engagement from audiences.
Here are a few examples of potential point/counterpoint debate topics in B2B industries:

AI: The Ultimate Assistant or Job Killer?
To Code or No-Code: The Future of Software Development
Data Privacy in Healthcare: Is Regulation Helping or Hindering Innovation?
Net Zero Goals: Genuine Progress or Greenwashing?

4. Play a game show
Show off influencer expertise with a game-show format! Whether it’s Jeopardy-style Q&A or Family Feud-inspired challenges, gamified content is entertaining, educational, and captivating. This approach also lends itself to opportunities for audience interactivity. Let influencers shine while creating buzzworthy, branded fun.
5. Try “influencers on influencers”
Inspired by Variety’s Actors on Actors series, pair influencers to interview one another. Provide prompts or let the conversation flow naturally. This can be especially effective in an always-on program where your brand and your influencers have gained familiarity and built comradery over time.
The candid interview format builds authenticity and creates content audiences love while providing the means to cover complex B2B topics in depth.
6. Build a masterclass
A masterclass is a highly engaging, expert-led educational event or content series designed to provide deep insights and actionable knowledge on a specific topic. It can be a great way to deeply leverage …read more

Source:: Top Rank Blog

By Seb Joseph Meta is borrowing a page from Elon Musk’s X on free speech and censorship, but advertisers aren’t hitting the panic button — yet. 

For now, they’ve brushed off Meta’s decision to scrap its U.S. fact-checking program in favor of a community notes system reminiscent of X’s and to loosen restrictions on contentious topics like immigration and gender identity.

Instead, marketers are in wait-and see mode, hoping for clearer guidance on what content Meta will still police. So far, CEO Mark Zuckerberg has offered them little beyond vague assurances, leaving the details up in the air.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

By Marty Swant Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage more with users.

A new free tool for marketers called Reddit Pro Trends aims to help marketers track trends and communities in real time across the platform by analyzing keywords and phrases within Reddit conversations. Reddit also has a new ad format called AMA Ads, which gives marketers more ways to use paid media to reach the right types of users that might be interested in the platform’s “Ask Me Anything” conversations.

The updates, announced on Tuesday at CES, aims to surface contextually relevant real-time mentions of brand, topics and categories so marketers know where they should focus both paid and organic content. Pro Trends is powered by several machine learning tools such as named entity recognition, which uses natural language processing to help advertisers track more than 100,000 “smart” keywords. (For example, it’ll help a marketer know when a user or subreddit is talking about “apple” the fruit versus Apple the company.)Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

By Michael Bürgi As it has done at most major media tentpole events the last few years, Omnicom and its media arm, Omnicom Media Group, will take advantage of the attention around the Consumer Electronics Show this week in Las Vegas to unveil a series of partnerships with major platforms.

This year’s focus for OMG going into CES revolves around search — given the research the company conducted in late 2024 that reveals just how much search is changing.

The first of four partnerships, Digiday has learned, is with Google — the granddaddy of search. OMG and Google have struck a two-pronged partnership that starts with a planning tool and ends with AI-driven agentic support for investment and creative decisions for search-driven efforts.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

By Alex White Happy New Year!
As we enter 2025, many marketers are reflecting on search engine optimization (SEO) and how it can boost rankings, drive traffic, enhance brand visibility, and ultimately connect with customers.
With AI reshaping search, Google’s core updates continuously shaking things up, and best practices evolving daily, staying ahead can feel challenging. However, the more things change, the more they stay the same. There are still plenty of opportunities to improve your SEO in 2025 by focusing on the fundamentals while staying mindful of technological advancements.
At TopRank Marketing, we’ve been SEO pioneers for over 20 years, so we’re well versed in adapting to changes while leveraging proven strategies.
To help you succeed in the year ahead, we’ve compiled 10 essential tips. Follow these to set yourself up for SEO success in 2025. 
Want more expert guidance? Check out our on-demand webinar, SEO Glow-Up!
Our 10 new year SEO tips for 2025
#10. Get an Advance Keyword Glossary That Is Useful in Planning

Let’s face it, most keyword glossaries lack utility and are often ignored, but a well-designed glossary can be invaluable in content planning. By incorporating advanced data like search intent, funnel stages, and competitor rankings, you can identify terms that drive qualified traffic rather than zero-click placements. 
With 52% of Google searches being informational, and AI features increasingly answering queries without visits, it’s important to focus on keywords that offer real traffic opportunities.
#9. Prepare to Brag

There’s nothing wrong with bragging about your achievements. If you haven’t already, set clear goals and KPIs to maintain your focus and measure progress consistently. 
Define measurable objectives like organic traffic growth, click-through rates (CTR), keyword rankings, and organic conversions to track the success of your SEO strategy.
#8. Find the Question Behind the Query

SEO is all about providing value. To do this, focus on your audience’s true search intent, not just their keywords. I say again, not just their keywords. 
Prioritize user intent in your research and enhance it with a topical map that addresses diverse buyer needs, offering a clear strategy to connect your content.
#7. Shine Up Your Most Visible Content

When was the last time you revisited older content? Since both your audience and search engines value fresh content, it’s important to audit on a regular basis.
Update your most visible content by ensuring your brand POV is accurate, statistics are relevant, adding new insights, enhancing the format, and updating calls to action with a recent gated asset or relevant further reading.
#6. Learn and Leverage a New Tool

Artificial intelligence isn’t going anywhere anytime soon. As the technology evolves, so do its applications, including site optimization for marketers.
While there are plenty of options to try, we recommend SERanking and Google Ads Keyword Planner for evaluating pages of content for contextual relevance.
#5. Publish Optimized Content

Will your content rank high on search engine results pages (SERPs)? Not if it isn’t impactful.
To create impactful content, focus on topics that resonate with both your audience and search engines. To maximize visibility, prioritize relevance and depth, and ensure your strategy aligns with solution-oriented topics and semantic keywords.
#4. …read more

Source:: Top Rank Blog

By Headlines Team In the modern age, where environmental consciousness drives innovation, education, and business, the Instagram account @PlasticReimagined stands out as a beacon of knowledge and action. A digital extension of ALPLA’s sustainability mission, this account aims to reshape how we view and interact with plastics in a world that urgently needs sustainable solutions.

A Global Responsibility

Launched by ALPLA, a leader in innovative packaging solutions, Plastic Reimagined serves as a resource to educate and inspire. The initiative goes beyond ALPLA’s business of producing recyclable and reusable packaging. It takes a broader view of plastic’s role in a sustainable future.

ALPLA’s commitment is embodied in their “Design for Recycling” ethos and investments in cutting-edge recycling technologies. The world can no longer afford to see plastic as disposable. Through initiatives like Plastic Reimagined, ALPLA advocates for a circular economy where every piece of plastic serves a purpose, is reused, or is recycled.

The Instagram account is an educational hub. It provides insights on how individuals, businesses, and governments can participate in making plastic part of the solution, not the problem.

Engaging Content That Educates and Inspires

@PlasticReimagined takes a creative and approachable angle to educate its audience. Its vibrant grid features infographics, behind-the-scenes content, and actionable tips for everyday sustainability.

Posts like “What is a circular economy?” break down complex topics into easy-to-understand visuals. The account also highlights community-driven efforts and partnerships. By focusing on solutions, it empowers individuals to take action. The tone is inclusive, balancing optimism with an acknowledgment of the challenges ahead.

Plastic Reimagined supports ALPLA’s vision of an informed public that understands the lifecycle of plastic. The account simplifies technical topics into relatable content. These efforts aim to foster a deeper understanding of sustainability. They encourage followers to rethink their habits and make informed decisions.

Bringing Recycling to Life: A Public Art Showcase

@PlasticReimagined last year highlighted an innovative project to raise awareness of recycling—a public art installation in Atlanta made entirely from recycled plastic packaging. This large-scale artwork, displayed near ALPLA’s U.S. headquarters, visually represents the potential of recyclable plastics in a circular economy. The piece features vibrant colors and intricate designs, crafted from over 4,000 pounds of recycled materials, symbolizing how used plastics can be transformed into something valuable and inspiring.

On Instagram, @PlasticReimagined brought the project to life through a series of posts and stories that documented every stage of the process. Images and videos captured the assembly process, emphasizing the craftsmanship and sustainability behind the art.

The campaign successfully demonstrated how recycled plastics can go beyond functionality to tell powerful stories, bridging the gap between environmental action and artistic expression. This content resonated deeply with followers, inspiring them to reconsider the value of materials they might otherwise discard.

Driving Awareness Through Digital Engagement

Plastic Reimagined leverages its Instagram platform to bridge the gap between education and action in the fight for sustainability. Its visually engaging content simplifies complex topics, helping users understand the value of proper recycling and the role plastics play in a circular economy. The posts offer actionable tips, such as sorting recyclables correctly or choosing products …read more

Source:: Social Media Explorer

By Full Editorial Financial planning is essential to achieve long-term stability and growth. Understanding how your investments grow over time is crucial if you’re saving for retirement, building an emergency fund, or planning a major purchase. One of the major one of the most effective tools for this purpose is a lumpsum calculator. By helping you visualise the potential returns on a one-time investment, this tool empowers you to make informed financial decisions.

Source: Shutterstock

Why should you use a lumpsum calculator?

Using a lumpsum calculator offers several advantages for investors planning to invest in mutual funds online. Here’s why it’s an essential tool:

1. Accurate projections

A lumpsum calculator provides a clear estimate of the future value of your investment based on the inputs you provide. This helps in setting realistic financial goals.

2. Informed decision-making

By comparing different investment scenarios, you can identify the best option for your needs. This is especially useful when you plan to invest in mutual funds online, as it helps you choose funds with suitable returns and risk levels.

3. Easy to use

These calculators are designed with user-friendly interfaces, making them accessible even for beginners. You can quickly input details and get instant results without the need for complex calculations.

4. Goal alignment

Whether your goal is wealth accumulation or saving for a specific purpose, a lumpsum calculator helps you align your investment strategies with your financial objectives.

5. Saves time

Instead of manually calculating returns, a lumpsum calculator automates the process, saving you time and effort.

How does a lumpsum calculator work?

Understanding the workings of a lumpsum calculator is straightforward. It requires three main inputs:

1. Initial investment amount

This is the one-time amount you plan to invest. For example, if you intend to invest in mutual funds online, this could be the amount you allocate to a specific fund.

2. Expected rate of return

This is the annual percentage return you expect from your investment. Mutual funds often provide an indicative range of returns based on historical performance.

3. Investment tenure

This is the duration for which you plan to stay invested. The longer the tenure, the greater the potential for compounding to work in your favour.

Once these details are added, the calculator uses a compound interest formula to project the future value of your investment. The results can help you decide whether to proceed with the investment or explore other options.

Benefits of investing in mutual funds online

For those looking to grow their wealth efficiently, investing in mutual funds online is a smart choice. Here are some key benefits:

1. Convenience

The ability to invest in mutual funds online eliminates the need for in-person visits to financial institutions. You can complete the process from the comfort of your home.

2. Access to a wide range of funds

Online platforms offer access to diverse mutual funds, allowing you to choose options that align with your financial goals and risk tolerance.

3. Cost-effectiveness

Many online platforms provide direct mutual fund plans with lower expense ratios compared to regular plans. This ensures that more of your returns stay …read more

Source:: Social Media Explorer

By Marty Swant When training data is similar across major large language models, finding ways to make them more creative and more differentiated is increasingly important. That reality has more enterprise customers asking for ways to make AI more creative when generating content — and to help with the actual process of thinking creatively.

Last month, the AI startup Writer released a new LLM called Palmyra Creative that aims to help enterprise businesses squeeze more creativity out of generative AI. The goal isn’t just to help with outputs; it’s also to help companies using AI in more creative ways. Palmyra Creative follows other domain-specific LLM released from Writer such as the the healthcare-focused Palmyra Med and the finance-focused Palmyra Fin. (Writer’s customers using various models include Qualcomm, Vanguard, Salesforce, Kenvue, Uber and Dropbox.)

In terms of creative thinking, AI models overall already have evolved quite a bit over the past few years. Some experts have found LLMs to be more creative than humans in areas like divergent thinking. Last year, researchers at the University of Arkansas published a paper exploring how OpenAI’s GPT-4 model is able to generate multiple creative ideas, find varied solutions to problems, and explore various angles. However, current LLMs still are largely limited to their own knowledge via training data — rather than lived experiences or learned lessons like humans are able to tap into.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

In today’s competitive digital marketing landscape, standing out from the crowd and forging meaningful connections with your target audience is more critical than ever. That’s where DigiMarCon sponsorships come in, offering a gateway to unparalleled visibility and engagement opportunities. Whether you’re a startup aiming to make your mark or an established company seeking to deepen your industry influence, sponsoring DigiMarCon can provide transformative value for your brand.

Why Sponsor DigiMarCon?

DigiMarCon is more than just a series of conferences; it’s a global community of digital marketing professionals, innovators, and thought leaders. With events spanning major cities worldwide, DigiMarCon attracts thousands of attendees eager to learn, network, and discover solutions that can elevate their marketing efforts. Here’s why sponsorships stand out:

1. Premium Brand Exposure: Sponsors gain visibility in front of a highly engaged audience. From prominent logo placement on event materials to mentions during keynotes, your brand remains front and center.
2. Lead Generation Opportunities: Engage with decision-makers and influencers looking for innovative solutions. Sponsorship gives you the chance to interact directly with prospective clients through dedicated booths, speaking opportunities, and networking sessions.
3. Thought Leadership Positioning: Establish your brand as an industry leader by sharing insights and expertise during panel discussions or presentations. This exposure can enhance your credibility and influence in the digital marketing space.
4. Exclusive Networking Access: Sponsorship opens doors to exclusive networking events, providing direct interaction with key stakeholders, speakers, and other sponsors.
5. Multi-Channel Marketing: Your brand is featured across multiple DigiMarCon platforms, including social media promotions, email campaigns, and the official website. This amplifies your reach before, during, and after the event.

Sponsorship Packages Tailored for Success

DigiMarCon offers a variety of sponsorship packages designed to align with your goals and budget. Whether you want maximum exposure with a Platinum package or a focused presence through a Supporting Sponsorship, there’s an option for every brand. Customizable packages ensure you’re able to achieve your unique objectives.

Success Stories

Countless sponsors have reaped the benefits of partnering with DigiMarCon. Brands have reported significant ROI through new partnerships, increased brand recognition, and direct conversions from leads generated at the events. It’s not just about visibility; it’s about creating meaningful and lasting connections.

How to Get Started

Becoming a DigiMarCon sponsor is straightforward. Visit the DigiMarCon Sponsorship page to explore the available options and fill out an inquiry form. The DigiMarCon team is ready to work with you to craft a sponsorship package that delivers measurable results.

Final Thoughts

In a world where attention is the ultimate currency, sponsoring DigiMarCon is your ticket to standing out and connecting with the right audience. Don’t miss the opportunity to showcase your brand at one of the most prestigious digital marketing conferences worldwide. Take the first step toward elevating your brand and unlocking new possibilities.

Make your move today and become a DigiMarCon sponsor. Let’s shape the future of digital marketing together!

By Alexander Lee In June 2024, the mobile game developer HOMA published “Clean It,” a casual game inspired by the #CleanTok TikTok trend — and the game became a viral hit.

The game launch, the result of a collaboration between HOMA and TikTok, is the latest example of the TikTok’s intentional bid to court game publishers onto its platform.

“Clean It” was not the first TikTok-inspired game to be published by HOMA, whose most popular titles include mobile games such as “Merge Master” and “Aquarium Land.” For years, the developer has created casual games by combining popular game genres with relevant TikTok trends. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

By Alex White Looking for that golden insight? One that sparks innovation, solves a challenge, or leaves your competition in the dust?
Our award-winning marketing team dedicated 2024 to empowering not just our clients with the strategies to succeed, but also our broader audience with invaluable insights and guidance to thrive. In 2024, our blog published over 125 articles covering everything from influencer marketing to content strategy — all with the sole goal of keeping you ahead of trends and equipping you with actionable insights to drive success.
Let’s dive into the standout articles that captured our readers’ attention and made a lasting impact. Explore each one to gain fresh insights and shape your winning strategy for 2025.
Our 10 most popular B2B marketing blogs of 2024
1 .SEO in 2025: Adapting to Google’s New Reality, by Molly Owens
Did you know that recent changes in Google’s algorithm and AI-driven features are reshaping how B2B marketers formulate SEO strategies? If you want to stay ahead in 2025, this article from SEO strategist Molly Owens is a crucial resource.
2. Building an SEO Strategy in 2024, by Nick Nelson
In 2024, the world of SEO saw many landmark changes, but the insights in this blog from TopRank’s Associate Content Director, Nick Nelson, will remain invaluable as we step into the new year. Inside, you’ll uncover today’s essential pillars of a successful SEO strategy, actionable steps for building one, and the latest SEO updates that will shape how you craft content for your B2B marketing strategy moving forward.
3. Try These Top B2B Influencer Marketing Tactics, by Nick Nelson
An Ogilvy study found that 75% of B2B businesses are leveraging influencers in their marketing campaigns. While it’s great to see influencers being utilized, you’re probably most curious about how they’re being used. Nick shares an overview of tactics — from social media to webinars and everything in between — to help guide your influencer strategy in the year ahead.
4. Here’s How 11 Expert Marketers Define B2B Influencer Marketing, by Debbie Friez
How would you define B2B influencer marketing? While many outside the B2B marketing world may picture collaborations with celebrities like Kim Kardashian, the reality is much more strategic. In this article, TopRank’s Associate Director of Influencer Marketing & Social Media, Debbie Friez, shares the definitions from leading B2B marketers, offering a deeper look into how B2B influencer marketing focuses on leveraging industry experts to drive trust and credibility.
5. A Complete Guide to Using Original Research to Elevate B2B Content Marketing, by Theresa Meis
How can your brand position itself as an industry authority while increasing lead generation, brand awareness, and trust with your audience? Two words: original research. We’ve partnered with many big brands to conduct original research and publish our own annually (check out the 2025 Influencer Marketing Research Report). TopRank’s Content Marketing Manager Theresa Meis shares tips to ensure your project goes off without a hitch.
6. Generative Engine Optimization (GEO): A Marketing Primer, by Nick Nelson
Are you familiar with generative engine optimization (GEO)? If not, Nick has you covered. In this prime, he …read more

Source:: Top Rank Blog

By Sam Bradley Whichever way you look at it, 2024 was a slam dunk year for women’s sports.

The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS.

Advertiser dollars followed. During the 2024-25 broadcast year, GroupM — still the industry’s largest media agency network, at least for now — has driven more client spending toward women’s sports, increasing it 115% by the end of October (a spokesperson declined to share the dollar amount).Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday

By Headlines Team The Power of Integrated Digital Strategies

Backspace Marketing, a leader in digital marketing innovation, has mastered the art of blending social media advertising with search engine optimization (SEO). This unique approach enables businesses to maximize online visibility, foster deeper audience engagement, and achieve sustainable growth. By aligning these two critical channels, Backspace Marketing sets the stage for campaigns that resonate with both search algorithms and human audiences.

The strategic integration of social media and SEO offers businesses a chance to stand out in a competitive digital landscape. Combining the immediacy of social platforms with the enduring benefits of SEO ensures marketing efforts yield both short-term and long-term rewards.

Enhancing SEO through Social Media Advertising

Social media advertising has revolutionized audience targeting. Platforms such as Facebook, Instagram, and LinkedIn enable brands to connect directly with their ideal audiences. Backspace Marketing recognizes the hidden potential these campaigns hold for boosting SEO performance.

One key advantage is the increase in high-quality web traffic driven by social ads. When users are directed to a website through paid campaigns, their engagement metrics, such as time spent on the page and reduced bounce rates, positively influence search engine rankings. Additionally, amplified content visibility through social platforms often leads to more shares and backlinks, further strengthening a website’s authority and organic reach.

By promoting valuable content strategically, businesses can tap into a dual benefit—higher traffic through ads and an improved search engine presence.

Using Data Insights for Smarter Campaigns

Backspace Marketing emphasizes the importance of leveraging insights from social media campaigns to refine SEO strategies. The data generated from ad performance, audience interactions, and landing page behavior is a goldmine for uncovering trends.

For instance, top-performing keywords identified through ad campaigns can guide the optimization of web content, meta descriptions, and blog articles. By aligning content creation with real-world user preferences, businesses can achieve better organic search results. Similarly, insights into trending topics or audience pain points from social ads can inform SEO efforts, ensuring relevance and cohesion across channels.

This reciprocal flow of information enhances targeting accuracy and ensures that paid and organic strategies work together seamlessly.

Cost-Effective Marketing Through Integration

Combining social media advertising and SEO is not just effective—it’s efficient. Backspace Marketing highlights how businesses can stretch their budgets by uniting these approaches. Paid ads generate immediate results by driving traffic, while SEO builds a foundation for lasting visibility. Together, they create a balanced approach that avoids over-reliance on one channel.

Promoting evergreen content is a prime example of this strategy in action. Content designed to remain relevant over time gains traction through paid social campaigns, while its organic visibility continues to grow. Similarly, retargeting campaigns allow brands to re-engage users who discovered their site through organic search but didn’t convert, ensuring no opportunity is wasted.

This cohesive strategy helps businesses optimize their resources while achieving measurable outcomes.

A Unified Approach to Analytics

Backspace Marketing advocates for a holistic view of campaign performance through unified analytics. By integrating data from tools like Google Analytics with platform-specific metrics, businesses gain a clearer understanding of how social …read more

Source:: Social Media Explorer