By News Edition After going through the rigors of law school and the headache of passing the bar exam, the last thing you want to think about as a lawyer is marketing yourself to potential clients. However, it is something…
Cannes Briefing: Creativity is moving beyond the agency model
By Seb Joseph Bose CMO Jim Mollica hasn’t used a creative agency in four or five years, he told Digiday. One CPG CMO, overheard at a dinner this week, said they no longer believe in agencies of record. They want…
AI Didn’t Replace Marketers It Replaced Average Ones
Recent reports show that about 80% of marketing tasks are now automated. Many thought this would cause a lot of job losses in the U.S. But, the truth is more optimistic for those who are ready to change. Technology hasn’t…
Why Your 10-Minute Video Is Losing to a 15-Second Reel
Did you know the average human attention span is now just eight seconds? This change explains why long videos often don’t get much attention. Quick clips, on the other hand, are everywhere on social media. Today, people want fast, easy…
How Influencer & Creator Marketing Boosts Your Brand
Did you know nearly 90% of consumers trust recommendations from peers over traditional ads? This shift highlights the importance of authenticity in today’s market. Influencer & Creator Marketing bridges the gap between companies and their target audiences. By partnering with…















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