By Sam Bradley Netflix and Paramount’s competing bids for Warner Bros. Discovery (WBD) will dominate the next act of the streaming wars. Brands and media buyers will have to pay close attention to whichever rival proposal wins out (barring unforseen…
Brands hope for reach, brace for higher CPMs in tug of war over Warner Bros. Discovery
WTF is AI citation tracking?
By Sara Guaglione It’s increasingly important for publishers to understand when, how and why their content is being used as a source inside AI tools and platforms (often without attribution or traffic). The search landscape has changed exponentially this year,…
Your Expertise Is Now Downloadable: The Wild Promise of Taste Models
By Editorialist Team For decades, expertise has lived inside the minds of top creators, engineers, strategists, and designers. It has been valuable but limited, powerful but personal, and always bound by time and availability. Osyle believes that is about to…
As big brands flood the podcast ad space, startups are refining strategies to stand out
By Gabriela Barkho This story was first published by Digiday sibling Modern Retail. With fierce competition moving in from bigger companies, brands are trying to calibrate their podcast advertising strategy to fit today’s listener habits. Acast, a podcast monetization company…
Meta enters AI licensing fray, striking deals with People Inc., USA Today Co. and more
By Jessica Davies Meta has finally entered the AI content licensing fray. The platform has secured seven, multi-year AI content licensing deals with publishers, including CNN, Fox News, People Inc., USA Today Co., to incorporate their content into its large…















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