By Sara Guaglione This week’s Media Briefing looks at how publishers are preparing for a “Google Zero” future by moving beyond SEO tweaks and reshaping their teams, roles and audience strategies around a post-search era. Rebuilding for a post-search era…
Media Briefing: Publishers are rebuilding their newsrooms for the post-Google era
The Bridge Between Need and Expertise: How Marketing Connects People with the Right Lawyers
By Full Editorial When life throws an unexpected legal challenge your way, the sheer number of attorneys available can feel overwhelming. Most people don’t keep a lawyer on retainer. Instead, they start a panicked search online, trying to figure out…
Your Follower Count Doesn’t Matter Anymore—Your Community Does: The Rise of Community Building
Did you know over 70% of social media users ignore accounts that just post without talking back? The days of focusing only on getting lots of followers are over. Vanity metrics like total likes or follower counts often hide a…
Your Social Media Strategy Is Becoming Your SEO Strategy: The Rise of Social Search Growth
Did you know that nearly 40% of Gen Z users now prefer TikTok or Instagram over traditional engines when looking for local businesses or product recommendations? This shift marks a massive turning point in digital marketing trends. Discovery is no…
AI Is Making Marketing Easier—But Some Marketers Struggling with AI-Powered Efficiency
Recent reports show that 80% of businesses use AI in marketing. Yet, nearly half of these teams feel overwhelmed by the fast changes. This tech aims to change how we do research, create, and improve campaigns. But, the journey feels…















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