By Seb Joseph No one AI model class will do the best advertising for marketers without the skills of others. The future, according to Publicis Group-owned Epsilon, will be a carefully orchestrated ecosystem – a team of specialists not a…
The Future of Marketing Briefing: Epsilon’s quiet bet against the LLM goldrush
‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
By Seb Joseph Using large language models for ranking is a future bet, not a current reality at Meta. The company’s CFO Susan Li made the admission at the Morgan Stanley Technology, Media and Telecommunications conference in San Francisco on…
Things to Do Immediately If You Lose Your Only Set of Car Keys
By News Edition It is a universal moment of stomach-dropping panic: you reach into your pocket or rummage through your bag, and your hand meets empty space. You check the door handle, peer through the window, and realize the reality…
Omnicom Media North America CEO Ralph Pardo on integration and disintermediation
By Michael Bürgi Omnicom leadership has taken its share of lumps since closing on the acquisition of Interpublic Group at the end of 2025. But it didn’t stop Ralph Pardo, CEO of Omnicom Media North America, from speaking at Digiday’s…
Beyond the Clinic: Practical Support for New and Expecting Moms
By News Edition When we talk about prenatal care, the conversation usually centers on the clinical: ultrasound schedules, blood pressure readings, and the growing list of foods to avoid. While these medical milestones are vital, they only represent one slice…















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