By Seb Joseph The ad spending numbers for 2026 looked good until the war in the Middle East made them provisional. Not because they were optimistic or vacuous about ad spending this year but because they were built on assumptions…
The Future of Marketing Briefing: a war, an oil spike and an ad market that can’t see what comes next
By Seb Joseph Wars don’t pause for marketing plans but they do rewrite them. The world, for better or worse, keeps spending. That much has been clear from conversations with ad execs since the U.S. and Israel attacked Iran. This…
Inside Amazon’s effort to shape the AI narrative on sustainability and ethics
By Kimeko McCoy Artificial intelligence has a trust problem and companies — particularly those like Amazon, Microsoft, OpenAI and others — are facing an uphill battle trying to solve it. Amazon made more deliberate efforts late last month to better…
OpenAI is b building the ad tech stack it’s currently borrowing
By Krystal Scanlon OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself….
Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies
By Michael Bürgi Another Media Buying Summit is in the books, having just wrapped last Wednesday in Nashville. And while some terrific speakers took the stage, once again it’s the Town Halls that reveal some of the greatest challenges that…















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