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Digital Marketing Blog
DISCLAIMER: The following blog post excerpts are publicly available online through RSS 2.0 Creative Commons License. Full attribution to the author and source link to the original full blog post is available with each excerpt blog post. The opinions and views expressed at or through these blog posts are the opinions of the designated authors and do not reflect the opinions or views of DigiMarCon.
Social Media Reviews are Important for Content Writing
By Jacob Maslow No matter what industry in which someone works, content writing is going to be important. This is because content writing is a critical part of marketing. Whether someone works in the legal, healthcare, business, sports, or beauty…
Is Negative SEO Hurting Your Traffic? What It Is & How to Avoid It
By Rebecca White Back in the late ’90s (way back when), SEO was in its infancy. It was almost like the Wild West — anything goes. Since the rules were loose, both white hat and black hat SEO tactics began…
How to Explain Secondary Audiences to Anyone
By Kayla Carmicheal When I was a child, I really wanted an Easy Bake Oven. Every time I saw a commercial for one, I was glued to the TV, marveling at the kids on the screen baking mini treats with…
‘Nuclear winter’: Ad tech enters the vulture capital era
By Lara O’Reilly The gap between the haves and the have nots in ad tech has never been starker: There is the high-flying company like The Trade Desk with a market capitalization of more than $13 billion. And at the…
‘We’re all against the algorithm’: YouTube, Facebook creators gravitate to group chats for support
By Tim Peterson There was a slight panic among the Facebook creator community earlier this month after news broke that Facebook plans to shut down its Audience Network ad network’s mobile web arm. These creators wondered — wrongly — if…
The 2020 Guide to Instagram Ad Costs
By jfuchs@hubspot.com (Jay Fuchs) Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion? It was a gamble. At the time of the acquisition, the platform was valued at half the purchase price, had 30 million users,…
3 Ways to Get a Loan Even if You Have Bad Credit
By Don Power According to national statistics, roughly 58% of all Americans have a FICO credit score of 708 or greater. While this marks an upswing from years past, it’s little comfort to the thousands of people in the country…
Savvy Hacks to Repurpose Your Instagram Strategy for Local Reach
By Ryan Kh Instagram has become one of the largest social networking platforms in the world. Recent data shows 37% of adults in the United States are active on Instagram. The site also boasts that it has 1 billion global…
The Guide to Workplace Communication Channels You Didn't Know You Needed
By Sarah Goff-Dupont and Penny Wyatt Emails and IMs and shared docs — oh my! With all the different communication channels we use every day at work, it’s easy to miss their nuances. Sure, email seems like a good go-to,…
24 Essential B2B Influencer Marketing Statistics
By Lane Ellis How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now…
Banner Ads Explained in 500 Words or Less
By Kayla Carmicheal Let’s talk about online advertising. Specifically, banner ads. You know the ones: when you’re scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties: Source Banner ads, also…
How Social Media can Help a SEO Campaign
By Jacob Maslow Those who are looking to build a SEO campaign in 2020 and beyond will need to make sure they stay up to date on some of the latest trends in the field. One of the latest trends…
‘The buzz from Bloomberg has other people looking’: Why 2020 is going to be the influencer election
By Kristina Monllos The 2020 presidential election may not only be the meme election but the influencer election. Last week, a flurry of ads paid for by the Michael Bloomberg campaign were posted by dozens of influential meme accounts like…
The Information is testing a subscription bundle with Bloomberg Media
By Kayleigh Barber The Information and Bloomberg Media are the next set of publishers to test out a digital subscription bundling model. The two publishers have come together to offer a $499 one-year subscription to both Bloomberg.com and TheInformation.com, which will…
Olympics-size emotions are fueling brand–consumer connections
By Unruly By Oliver Smith, evp sales, US, Unruly For the highly charged competitive landscape that is the world of sporting events and advertising, 2020 has been a high-stakes year, and there’s no sign of letup in the months to…
Welcome to The New Decade of Marketing
By kbodnar@hubspot.com (Kipp Bodnar) Marketers, welcome to 2020. This year begins the next decade of our profession. We can’t predict everything that will change in the next ten years, but we can take a look at what’s happening today and…
How to Automate Your Social Media Marketing Like the Pros
By Rebecca White As a millennial, social media has been around since I was in elementary school. Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public…
The Future of Ubersuggest
By Neil Patel * Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know…
The 4 Reasons You Chose a Bad Company Name … Now What?
By Darpan Munjal Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin. Sean confidently expresses how he envisions…
5 Key Traits of the Best B2B Influencers
By Lee Odden Marketers are still asking, what is B2B influencer marketing? Here’s a definition I’ve been using over the past 5 years or so: B2B influencer marketing is activating internal and external subject matter experts with engaged networks to…