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DigiMarCon 2024 is offering five limited-attendance Master Classes. Master Classes will be held at a different time, allowing attendees attend them all with provisions for networking before and after. All Master Classes are included in the All Access and VIP Pass. Master Classes provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field.

Stay Tuned! The Master Classes for DigiMarCon 2024 has not been announced.

Take a look at some of the Master Classes and Facilitators from the most recent DigiMarCon Conferences.

ChatGPT Content Creation Master Class

Leah Faul, Founder, 15000 Cubits

Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We’ll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, advertising, and email campaigns. We’ll also introduce you to essential add-ons, tools, and other AI solutions to help you 10x your output. Don’t miss this chance to turbocharge your content creation and marketing strategies with the power of ChatGPT!

Content Strategy Master Class

Jon Wuebben, Founder & CEO, Content Launch

Discover the latest tools, technologies and trends shaping content strategy for forward-thinking marketers! You’ll find out which tools & technologies are right for your company…right now. You’ll find out which influencers and thought leaders you need to connect with to expand your own influence. You’ll see exactly what types of content you should be producing right now…and why.

Advanced Storytelling Master Class

Ginger Shimp, Global Content Lead for Industries, SAP

How to Tell Your Story that Achieves Quantifiable Results. While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored. This session is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey, and insight into how to measure the effectiveness of their campaigns.

Purpose-Driven SEO Master Class

Dale Bertrand, President, Fire & Spark

For over a decade, SEO experts have relied on strategies like on-page optimization, blogging and email outreach for links. But these techniques are losing their effectiveness because they rely on coordination with a web developer, big content budgets, and spammy email outreach. Fortunately, there’s a better way to grow organic traffic: purpose-driven SEO! Join 20-year SEO expert Dale Bertrand to get a step-by-step playbook on how to apply this effective new strategy to any B2B or B2C website to generate high-quality organic visitors.

Social Media Listening Master Class

Brooke Sellas, Founder and CEO, B Squared Media

Today’s consumers expect it all: a rewarding experience at every digital touchpoint; a lightning-fast response when asking pre-purchase and post-purchase questions on social; personalization and a sense of belonging. Add to that a pandemic that forced even the most hesitant users online to make purchases (and complaints) and it’s mandatory that brands get on board with digital transformation. And, they’re all asking: “Where do we start?

Account Based Marketing Master Class

Amanda Louw Bester, Founder, Pragmattica Digital Consulting

A comprehensive master class introducing you to B2B marketing strategies and trends. Leading into a journey of Account Based Marketing with best practices and key pricniples to adopt to ensure a successful ABM strategy is executed. We’ll highlight the importance of sales and marketing departments working together in a cohesive manner, and unpack how ABM can be applied to within your organization.

Podcast Marketing Master Class

A. Lee Judge, CMO, Content Monsta

You’re being asked for more content output but are given fewer resources. You need more share of market awareness, but pushing out ads isn’t helping to establish you as a leader in your industry. Both of these challenges can be overcome with a well-strategized branded podcast. This session will show you how businesses are creating branded podcasts and attracting the right customers while at the same time multiplying their content output and raising brand awareness. You’ll gain insight into what it takes to create different types of podcasts (audio, video, etc.), how to drive business with the podcast, and methods to promote the podcast while directing traffic to your website.

Customer Experience Master Class

Hazem El Zayat, Chief Experience Officer, Ogilvy

The customer journey is no longer linear. Planning and executing personalized and data-fueled customer journeys is becoming more and more imminent and an expectation. Brands should strive to provide a consistent and personalized experience for the customer using data and technology to understand their customers’ preferences and needs. The journey is constantly evolving as new technologies emerge and customer expectations change. Companies must stay attuned to these developments and continually update their approach to ensure they are delivering the best possible digital customer experience.
Learn how to stay ahead in this ever-evolving world.

Generative AI in Marketing Master Class

Mehdi Labidi, Demand Generation Manager, LinkedIn

Explore the power of generative AI in this masterclass. Learn how GAI works, its potential risks, and practical applications for enhancing marketing strategies. Ideal for marketers looking to innovate and leverage AI effectively.
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