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Sessions
Whether you’re just getting started in the industry or you’re a digital marketing expert, DigiMarCon will give you the latest strategies and information to increase your own knowledge and grow your business.
Stay Tuned! The Sessions for DigiMarCon 2024 has not been announced.
Take a look at some of the Sessions and Speakers from recent DigiMarCon Conferences.
| The Next Era in Web Marketing |  |
Rand Fishkin, Founder, SparkToro
If it feels like the giants of the web — Facebook, Google, Instagram, LinkedIn, Twitter, YouTube, et al — are conspiring against you to make it vastly more difficult to spread your message or amplify your content… You’re right! They are. In this presentation Rand will boil down exactly why that’s happening and what smart marketers can do to build creative advantages and avoid these emerging pitfalls.
| How To Be Creative in Ways That No AI Can |  |
Jason Miller, Head of Brand Experience and Content, Tyk
What’s the one human, cognitive skill that is guaranteed to increase in value as Artificial Intelligence advances? It’s not programming or software engineering, or even mastery of the code behind AI algorithms. It’s creativity – a human quality so distinctive, differentiating, and valuable that it actually becomes more important the closer that technology comes to mimicking it. Although creativity is not a technical skill related to a specific task, tool or role, it is most definitely a skill. It can be developed, practiced, and enhanced. And if we want to thrive as marketers in the age of AI, that’s exactly what we need to do.
| The Robots Are Here… And They’re Boring |  |
Donna Mostrom, Founder & Copywriter, Damn Smart Marketing, LLC
Don’t let AI rob your brand of its humanity. If early signs are any indication, the internet will soon be overrun with yawn-inducing marketing. Will your content turn heads or roll eyes? Join this keynote for real talk about the future of human-consumed content. Find out why humanity will be the differentiator moving forward, and how to keep your content authentic after the robots take over.
| Applying AI to Outbound Marketing with Actionalble, Intent-Driven Strategies & Tactics |  |
Larry Kim, CEO, Customers.AI
Join Customers.AI CEO, Larry Kim, for a powerful session on AI and intent-driven outbound marketing. Discover how to build enormous, engaged email lists and apply data-driven strategies for increased personalization and email deliverability to generate ROI not seen since the early days of Facebook and Google over a decade ago. Join Larry Kim for this transformative session, packed with actionable insights and strategies to elevate your marketing initiatives. Don’t miss out!
| Winning Hearts & Minds at the Intersection of Digital & Experiential Marketing |  |
Kimberly Whinna Cottrell, Senior Marketing Programs Manager, Amazon Web Services
When marketers layer digital marketing strategies on top of experiential activations, magic happens. Hear how you can win the hearts and minds of your customers by expanding your marketing mix to bring the digital and physical worlds together. Topics covered will include social media marketing, influencer marketing, event marketing, content marketing, and more.
| The $1 Game-Changer: Revolutionize Your Marketing Approach with the Dollar-a-Day Technique |  |
Dennis Yu, CTO, BlitzMetrics
Discover the power of the Dollar-a-Day strategy and learn how to maximize your digital marketing impact with minimal budget by leveraging this highly effective approach. Dennis Yu will guide you through a step-by-step process to create, execute, and optimize high-performing campaigns that yield exceptional results without breaking the bank. In this keynote, you’ll uncover the secrets of targeting niche audiences, harnessing social proof, and amplifying your message with just $1 per day. Gain invaluable insights into selecting the right platforms and content formats to resonate with your audience, driving engagement and conversions.
| When PPC Met SEO: A Love Story of Clicks and Keywords! |  |
Inna Zeyger, Sr. Director, Digital Media, Amsive Digital
Unleash the true potential of your digital marketing campaigns by understanding how paid media and SEO can work hand in hand to achieve remarkable results. From aligning keyword research and targeting to leveraging data-driven analytics, this master class will equip you with the tools and knowledge needed to optimize your marketing initiatives across channels and maximize your return on investment.
| How to Use AI to Supercharge Your Marketing Department |  |
Sid Lal , Managing Director, Bruce Clay
Artificial intelligence (AI) is transforming the world of marketing in unprecedented ways. From generating engaging content to optimising campaigns, AI tools are empowering marketers to be more creative, efficient and data-driven. One of the most impressive examples of AI in marketing is ChatGPT. ChatGPT can help marketers create captivating headlines, slogans, emails, personas & more. During this presentation we will explore some of the cutting-edge AI technologies that are shaping the future of marketing, including practical demos & various use cases.
| Why EVERY Brand and Business Should be Using YouTube Shorts |  |
Shelly Nathan, YouTube Strategist and Owner, Content Minis
Love it or HATE it, short-form vertical content is here to stay and having a major impact on brands, businesses, and creators. Come learn inside secrets about why this might be the best time ever to start incorporating YouTube shorts into your marketing strategy. Shorts garner over 50 Billion views per day, how many of those are on your videos? If you want to learn how to harness the power of YouTube shorts, don’t miss this session.
| From Hype To Reality: Harnessing AI’s Power To Create Content That Connects and Converts |  |
Jordache Johnson, CEO & Founder, Keep Business Simple
In this transformative talk, Jordache, demystifies the power of AI in content creation. Using his groundbreaking Connect + Convert AI Content Framework, he’ll guide you to bridge the gap between impersonal AI output and genuine human connection. You’ll learn how to build your unique AI Business Kit, unlock the power of deep audience understanding, and master the art of AI-assisted content creation and repurposing. Embrace AI not as a buzzword, but as a revolutionary tool that can amplify your brand’s voice, resonate with your target audience, and drive exponential growth. Don’t miss the opportunity to turn hype into reality and position your brand at the cutting edge of the digital marketing landscape.
| Activating Purpose in Your Content Marketing Strategy |  |
Sandra Moerch, Global Content Marketing Manager , Autodesk
Moving beyond your brand narrative and into the core purpose-driven journey for your company, will not only eliminate the risk of your brand being perceived as inauthentic or associated with greenwashing, it will most importantly help you scale positive impact for society and the planet as a whole. To help inspire you to adopt purpose into your core marketing content strategy, I have identified some key concepts as well as some leading examples that can help fuel your transformation.
| Cookies and Cream without the Cookies is Just…Vanilla: The Missing Ingredient for Individualisation in a Cookieless World |  |
Nicholas Kontopoulos Vice President of Marketing, Twilio
Are you ready for a world without cookies? Google’s decision to phase out third-party cookies by 2023 and the rise of privacy regulations have put a spotlight on data privacy and how personal information is collected, used, and shared. This has made it more challenging for marketers to deliver personalised and relevant customer experiences. In this thought-provoking presentation, Nicholas Kontopoulos, will explain how you can leverage zero and first-party data to create accurate customer profiles and show you how Twilio Segment’s customer data platform can deliver unique and individualised experiences your customers crave in a cookieless future.
| Digital Marketing in the New Era of Privacy & Data Governance |  |
Ashlea Fortune, Product Marketing Manager, OneTrust
As massive shifts change the way people choose to buy from and share data with organizations, digital marketers must transform how they connect and engage with consumers. Consent and preference management can no longer be treated as an afterthought, but should be the building blocks to launching effective, privacy-first campaigns. In this session, Fortune 100 company Bristol Myers Squibb joins OneTrust for a panel discussion to show this technique can be used to enhance the effectiveness of campaigns, build long-term customer relationships, and drive business innovation.
| You, AI & the Future of Organic Search (aka SEO) |  |
Steve Krull, CEO, Be Found Online
It’s time we talk about the elephant in the room. Wait, everyone is talking about it – it’s AI. How about we put a lens on it and focus not just on SEO, but on how is AI going to impact SEO, roles in SEO, and the work great SEOs are going around the world? We’ll tap into a bit of the content side of the equation as well.
| The Workday Consumer Has Logged On – Have You? |  |
Tina Aird, Advertising SMB Lead, Microsoft
In an ‘anywhere-work’ world, the boundaries between work and personal have blurred, new habits have been forged and new behaviours and preferences have been spurred on like never before. Many marketers have rushed to adapt their marketing efforts in response to these shifts but new research from Microsoft Advertising and Forrester, shows that many marketers just don’t know how to rethink marketing. Add the festive peak and a rather large football tournament to the mix and Marketers are not sure where to focus their attention. Join Tina as she reveals the new Workday Consumer and show you how to have no limits.
| Where’s the ROI? 10 Steps to Show Digital Marketing ROI to Your Boss |  |
Michael Brenner, CEO, Marketing Insider Group
Every business wants to see growth. But not everyone can show how their marketing delivers the kind of growth that executives demand. You need to learn how to measure and present digital marketing ROI. Join Michael Brenner to learn 10 practical tips for any size Marketing budget. He’ll get right to the heart of what content to create, how to distribute it, and how to measure results you can brag about to your boss.
| Paid and Organic, Better Together |  |
Letrecia Tippett, Senior Director, Hootsuite
Marketers are planning to spend more on social ads, and the key to this is finding the perfect balance between organic and paid to make the most out of your social presence. Organic and paid social play two very different (but equally important) roles in successful social strategies. An integrated social media strategy is not only efficient but also the most effective use of marketing spend as it enables you to connect with your audience and reach your business goals on social. Join our panel session with experts from LinkedIn and Hootsuite to learn how effectively combining paid and organic social strategies together.
| Marketing Makeover: Better Marketing Through Better Insights |  |
Jamie Turner, CEO, Unspoken Productions
This is a top-to-bottom look at consumer behavior, insight development, and strategic thinking. It is not about tactics. Instead, it’s about developing consumer insights that can help a seasoned executive re-think their marketing strategy.
| Power to the People: Unlocking Humanity’s Creative Potential |  |
Anny Havercroft, Head of Business Marketing, TikTok
Two things define the limits of creativity: the tools of the time as well as who and what we are connected to. In this talk, Anny Havercroft, Head of Business Marketing for TikTok Australia and New Zealand will uncover how technology is not only democratising creativity but actually enhancing it by providing the world with the ultimate tool for it: exposure to more human experiences.
| Bruce Clay’s 6 SEO Truths to Live By |  |
Bruce Clay, Owner, Bruce Clay, Inc.
Search engine optimization (SEO) is an essential component that must be built into digital marketing strategies to drive qualified website traffic. And in the course of business, it becomes necessary for brands, digital marketing teams and SEO professionals to take responsibility for the performance of the websites that they run and manage. Bruce Clay, also known as the “”Father of SEO,”” has pioneered the SEO industry since 1996. He has developed expert insights into fundamental principles that have grounded his success for over 26 years. In this presentation, Bruce will share these principles and explain how applying the truths will help you achieve next-level website performance.
| The 10 Customer Behavior Triggers Every Marketer Needs to Know |  |
Nancy Harhut, Chief Creative Officer, HBT Marketing
You want people to engage with your marketing. But science says that your customers and prospects are often on autopilot. They don’t “make” decisions, they default to automatic, reflexive, hardwired responses.Social scientists have documented 200+ of these decision defaults. And some of them can influence when people click, who they believe, and what they buy.Discover how to use them as triggers – and significantly increase the likelihood people will do exactly what you want. Easily add them to your emails, ads, landing pages, etc. And gain an instant competitive advantage.
| Advertising in Emerging Culture: Forget What You Think You Know |  |
Sunil Yadav, Director of Agency Development, Twitch
We are at a tipping point in marketing, one driven by Gen Z and the influence they have over culture. This generation is moving away from the individualised social amplification of social media to a more community-centric, connected, decentralised experience found originally in gaming environments. As the largest generation to date steps into their role as trendsetters leading social and cultural change, with more economic power than ever before, brands need to understand their influence or risk being left behind. In this session we introduce a new Generation – Generation Twitch, an audience spanning Millennials, Gen Z and Gen Alpha, who are all under the influence of the emerging social codes. We reveal what matters to these meme masters, their values and social behaviours, how they communicate and their expectations of brands.
| The New Rules of Social Media |  |
Ashley Faus, Content Strategy Lead, Atlassian
Imagine you’re at a party and find yourself in a seemingly endless conversation with someone who only wants to talk about themselves… Can you feel yourself tune out as you desperately eyeball the nearest escape route? Unfortunately, your one-sided conversation with that chatty party-goer is the embodiment of way too many brands’ social media strategies. So what to do instead? Become the company who makes people feel smart & cool and introduces them to the other smart, cool people at the online party. In this session, explore the new rules of social media and how your business can use it to build authentic long-term relationships with your audience.
| Calibrating Our Perspective on Segmentation |  |
Dr. Marcus Collins, Head of Strategy, Wieden + Kennedy
Today’s connected world provides marketers unprecedented access to consumer data. We can track what people like, where they go, what they share, what they buy, and so on. The reams of passive information that people shed on a daily basis allow for more targeted messaging and measurement. However, while this intelligence has made marketers more confident, it has not made them more accurate in their efforts. This deficiency is not due to a lack of available data, rather, it is born from a lack of truly understanding people. This talk uncovers a new and more accurate approach to segmentation so that we might improve our marketing accuracy, extract the true potential of data, and, ultimately, get closer to predictive modeling.
| Beyond the Button: Tests That Actually Move The Needle |  |
Karen Hopper, Associate Director, Performance Strategy, Razorfish
In a world that has a million different options for every creative element, CTA, form fields, and more… where do you even start? How do you know that element is where you’ll see an impact big enough to make a difference for your bottom line? This is the #1 question I get as a CRO strategist, and my answer every time is: it depends! This session will walk you through how to understand your testing opportunities, generate test ideas, and measure your results with scientific accuracy.
| How to Create an SEO-Optimized Content Library for Your Brand and Repurpose It for Content Marketing |  |
Neal Schaffer, President, PDCA Social
Content is the currency of digital marketing, but many companies fail with their content marketing because they base content production around their products and services. This session will look at how to create a truly authoritative library of content for your brand that is optimized for search engine optimization to generate more traffic, leads, and conversions for your company. Through repurposing this content, this same library of content can be leveraged across Web, Email, and Social as well as lead generation assets. If you have had doubts as to the nuts and bolts of content marketing and how it relates to SEO as well as other aspects of digital and social media marketing, this session is for you.
| The Rise of Ad Supported Streaming TV: Why Free is a Great Price Marketers will Love |  |
Laura Chaibi, Director of Ad Marketing and Insights – International, Roku
The TV landscape continues to evolve with more options that ever before. Consumers are streaming programs they love at affordable prices and ad supported video on demand is a growing opportunity for marketers. Learn how the landscape is changing and with it, the great opportunities marketers have to reach consumers and audiences; where the best of digital comes together with the best of TV on the #1 streaming platform Roku.
| Lead Generation Best Practices (learned from 500+ website redesigns) |  |
Andy Crestodina, Chief Marketing Officer, Orbit Media Studios
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay? The answer depends on a lot of little things, some obvious, some not. This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. From social proof to CTAs, videos to chatbots, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
| How to Future-Proof Your Marketing Activities from Third-Party Cookie |  |
Samantha Kermode, VP Strategic Development, Investis Digital
Marketers have been eating up cookies like the famous Sesame Street character. Num! Num! Num! But be warned, the cookie famine is on the horizon! The public increasingly values privacy over personalization. Laws are being enacted to protect consumer privacy and companies like Apple and Google are jumping on board. How will digital marketers stay fed with data and continue to drive conversion? With less attribution data and an impending recession in the spotlight, how will you keep marketing budgets from shrinking?
| Blockchain and the Future of Marketing: The Peril and Promise of a Web3 World |  |
Clayton Smith, Associate Professor of Instruction, Columbia College Chicago
Blockchain is about so much more than NFTs and cryptocurrency; it’s a revolutionary new way of producing and distributing branded content. Decentralized creativity means immersive new methods of storytelling, exciting new fan engagement tactics, the revolutionary introduction of smart contracts, and new monetization strategies that will hold higher royalty shares, new revenue streams, and unique fundraising possibilities for creatives. But it’s also a brand new frontier that sparks a lot of questions and confusion. Whether you’re brand new to blockchain, or you’re knee-deep in the Web3 world, come explore the answers to your questions about the future of creation and distribution in this exciting, imaginative, and accessible session on the burgeoning new world of blockchain.
| Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge |  |
Jodi Rich, Enterprise – Marketing Cloud Manager, SalesForce
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
| How to Recession Proof Your B2B Marketing Strategy |  |
Nichole Kelly, VP Marketing, Windward
What are marketing leaders doing to shore up their marketing strategies as we are likely headed into a recession? Nichole Kelly interiewed marketing and agency leaders to find out. She will share the strategies she’s deploying at her company and what other thought leaders like yourselves are doing to make sure they are prepared for the shift. There is no question that marketing is changing and technology will be at the forefront. The question is which strategy will work and how do you make sure you are positioned to take advantage of the opportunities a down market offers.
| Better UX, Happier Customer: How to Design for Engagement in Digital Marketing |  |
Seann Lautner, Senior UX Strategist, Air New Zealand
You will learn: Why UX has become an influential factor in digital marketing. How digital users behave in digital channels. Discover two important loops in digital marketing funnel to engage customers. Creating simple customer journey map and MoT (Moment of Truth) to engage customers.
| How to Create a Powerful Social Media Strategy That Gets Results |  |
Jennifer Watson, Social Media Expert, ActiveCampaign
Want to be a social media pro? Learn tips, tricks and more on how to dominate your social media strategy in 2023 and beyond! I’ll break down the best way to grow your community, utilize micro-influencers, hacks the pros use and why you should be doing live video. You’ll discover the best way to tell your story and connect with consumers by creating a unique and immersive experience, that increases engagement and builds brand loyalty. Along with that you’ll learn how to build a live video strategy from scratch, the tips and tricks of live video production from professionals and real-world examples of what really gets views. Whether you’re a B2B or B2C company, you will leave with a better understanding of social media best practices, fresh ideas and a new strategy to implement immediately!
| The State of the Creator Economy |  |
Ryan Schram, President, IZEA
A deep dive on the latest insights from the world of Influencer and Content Marketing. The `State of the Creator Economy’ research initiative provides an in-depth view of how the maturation of social media and other industry-relevant changes have affected consumers, marketers and creators. This marks the tenth year of the study, which aims to provide ongoing measurement of and credible knowledge of how influencer marketing and content marketing are both perceived and used. In his session, Ryan will share findings that will help attendees to better understand these fast-shifting trends in marketing strategies, consumer behaviours, and creator habits around the Creator Economy and provide actionable insights on how to shape your brand’s approach to maximize outcomes.
