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Presentation: Cut the BS: How to Use Authenticity to Build Trust
Cut the BS: How to Use Authenticity to Build Trust
Donna Mostrom
Founder & Consultant
Damn Smart Marketing, LLC
We’ve all interacted with brands that feel like robots; brands that didn’t have any sense of humanity behind them. People can tell the difference between them and brands that feel real. And they can spot that difference quickly. You have to nail authenticity right out of the gate in today’s competitive market if you want to make a real, human connection with customers. That should be your number one priority. In this session, you’ll learn how to let your brand’s authenticity shine through. We’ll look at real-world examples, so you learn to quickly assess what is and what isn’t authentic, and we’ll teach you how to craft the former, not the latter. You’ll walk away with a full understanding of the critical role authenticity plays in the digital experiences you create, and how to use a simple authenticity audit to make sure your brand is genuine in each-and-every customer interaction.
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