Master Classes

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DigiMarCon is proud to present five exclusive, limited-attendance Master Classes designed for digital marketers seeking hands-on, practical knowledge to stay ahead of the curve. Each class provides deep-dive instruction, actionable strategies, and expert insights to help attendees excel in today’s rapidly evolving marketing landscape. Scheduled at different times throughout the event, participants can attend all sessions while enjoying ample networking opportunities before and after. All Master Classes are included with the All Access and VIP Pass, ensuring every attendee has the opportunity to gain cutting-edge skills and apply them immediately.

Stay tuned for the announcement of the DigiMarCon 2026 & 2027 Master Classes. In the meantime, explore highlights and facilitators from our recent conferences to get a glimpse of the transformative content to come.

ChatGPT Content Creation Master Class

Leah Faul, Founder, 15000 Cubits

Unleash the power of AI-driven content marketing in this comprehensive master class focused on ChatGPT. Learn how to harness the potential of this AI language model for social media, email campaigns, advertising, and content creation. Attendees will explore practical applications, tools, and add-ons designed to supercharge output and efficiency, while understanding key limitations and ethical considerations. This session provides hands-on guidance and insider strategies to help marketers 10x their content creation and amplify brand messaging across digital channels. Don’t miss this chance to accelerate your marketing efforts with AI-powered solutions.

Content Strategy Master Class

Jon Wuebben, Founder & CEO, Content Launch

Discover the latest tools, technologies, and trends shaping modern content strategy. Jon Wuebben will guide attendees on selecting the right technologies, identifying thought leaders and influencers, and producing impactful content that drives engagement and conversions. This session covers strategic planning, content ideation, distribution, and measurement, providing marketers with actionable frameworks to optimize content marketing efforts immediately. Participants will leave with a clear roadmap to enhance brand influence, connect with key audiences, and maximize ROI.

Advanced Storytelling Master Class

Ginger Shimp, Global Content Lead for Industries, SAP

Learn how to craft compelling stories that drive measurable results. While many sessions focus on mythic storytelling, this master class delves into the practical construction of narratives for marketing campaigns. Attendees will discover how to integrate storytelling throughout the buyer’s journey, align narratives with business objectives, and measure the impact of campaigns. This session provides step-by-step frameworks, real-world examples, and actionable insights for senior marketers and content strategists looking to elevate engagement, influence audiences, and improve conversion rates.

Purpose-Driven SEO Master Class

Dale Bertrand, President, Fire & Spark

Traditional SEO tactics like on-page optimization, blogging, and email outreach are losing effectiveness in today’s competitive landscape. Dale Bertrand introduces purpose-driven SEO, a strategic, scalable approach to generate high-quality organic traffic without relying on large content budgets or spammy outreach. Attendees will gain a step-by-step playbook to apply these innovative SEO strategies to B2B or B2C websites, ensuring sustainable growth, higher search rankings, and targeted visitor engagement. This session is packed with practical tactics and actionable insights to help marketers outperform competitors organically.

Social Media Listening Master Class

Brooke Sellas, Founder and CEO, B Squared Media

In today’s digital-first world, consumers expect fast responses, personalization, and seamless experiences across every digital touchpoint. Brooke Sellas will teach marketers how to implement social media listening, analyze customer sentiment, and adapt strategies based on real-time insights. Attendees will learn how to identify opportunities for engagement, respond to pre- and post-purchase inquiries, and deliver personalized experiences that foster brand loyalty. This session equips marketers with actionable tools, frameworks, and techniques to leverage social listening for competitive advantage.

Account Based Marketing Master Class

Amanda Louw Bester, Founder, Pragmattica Digital Consulting

Explore the transformative potential of generative AI (GAI) for modern marketing. Mehdi Labidi will guide attendees through how GAI works, potential risks, and practical applications for enhancing content, personalization, and campaign efficiency. Marketers will learn hands-on strategies to leverage AI for creative ideation, messaging, and audience engagement, while staying aligned with brand objectives and ethical standards. This session provides actionable insights and practical use cases for marketers eager to innovate and gain a competitive edge using AI technologies.

Podcast Marketing Master Class

A. Lee Judge, CMO, Content Monsta

Dive into B2B marketing strategies and trends with a focus on Account-Based Marketing (ABM). Amanda Louw Bester will cover best practices, key principles, and execution strategies to align sales and marketing teams for maximum impact. Attendees will learn how to identify high-value accounts, craft personalized campaigns, and measure success across all touchpoints. This session provides actionable frameworks, case studies, and strategic guidance to ensure ABM initiatives drive measurable business growth.

Customer Experience Master Class

Hazem El Zayat, Chief Experience Officer, Ogilvy

Learn how to create branded podcasts that increase content output, enhance brand awareness, and attract ideal customers. A. Lee Judge will guide attendees through planning, producing, and promoting audio and video podcasts, while showing how to drive business results through storytelling. Participants will explore strategies for content repurposing, audience engagement, and marketing amplification, leaving with practical techniques to implement podcasts as a scalable marketing channel.

Generative AI in Marketing Master Class

Mehdi Labidi, Demand Generation Manager, LinkedIn

The customer journey is no longer linear, and expectations for personalized, data-driven experiences are higher than ever. Hazem El Zayat will demonstrate how to plan, execute, and optimize digital customer journeys using data, technology, and behavioral insights. Attendees will learn strategies for personalization, omnichannel engagement, and continuous improvement to deliver seamless, high-impact experiences. This session equips marketers with practical tools and frameworks to stay ahead of customer expectations and maintain a competitive edge in an ever-evolving digital landscape.